This Is BMW’s New Logo: See The Changes Side-By-Side
Side-by-side look at the old and new BMW badges debuting on the 2026 iX3.
roundel
New BMW Logo Debuts on iX3, Headed to Future Models
The updated roundel debuts on the BMW iX3 with a cleaner design and will gradually expand to future BMW models.
The BMW M 50 Years Emblem is Actually Pretty Cool
The BMW M 50 Years Emblem is a new emblem option for all BMW M Performance and M models and it's pretty cool.
BMW M 50 Year emblems will be free in Germany
Customers who order a BMW M car or a BMW model with the M Sport package starting with March 2022 can have the jubilee emblem for free
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All BMW M cars ordered in 2022 will get anniversary emblems
For the 50th anniversary of the M Division, some BMW M cars will special anniversary emblems for 2022 model years.
BMW USA Marketing Boss US Explains reasoning behind new logo
A small online storm was triggered last week when BMW unveiled a new logo. The iconic BMW roundel received a new and fresh design
BMW sets record straight on the meaning of its logo
BMW published a full guide to what its logo actually means. It all started with the Rapp Motorenwerke logo in 1917
BMW i4 Concept introduces a new logo, no plans to be used on new cars
BMW introduced today a new logo and roundel. But according to BMW, the new logo and badge will not be used on new cars
BMW Gets New Logo and New Brand Identity
The iconic BMW logo roundel gets a new and fresh design. The new logo symbolizes the importance and relevance of the brand for mobility
Video: The Origin Of The BMW Logo Explained
BMW releases an official video explaining the origin of the roundel and sets the record straight and clears any misconceptions.
Origins of the BMW Roundel
Learn about the history of BMW's famous roundel, where it comes from and what are some of the misconceptions.
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