Everything about the 2026 BMW iX3 is new. From its platform and proportions to the hardware and the software stack, this electric SUV shares almost nothing with its predecessor. BMW even updated the logo—quietly—when the…
When BMW unveiled the new iX3 – the first production model of the Neue Klasse – it also quietly introduced a fresh take on one of its most recognizable symbols: the BMW roundel. At first…
This year marks BMW M’s 50th anniversary, if you didn’t already hear. BMW’s sorta been shouting it at all of us since mid-2021, to get us prepared for the coming celebratory festivities. One of the…
The 50 Year celebrations of the BMW M brand will soon kick off. The motorsport division has a series of events this year to properly celebrate its 50th birthday. One of them will take place…
A small online storm was triggered last week when BMW unveiled a new logo. The iconic BMW roundel received a new and fresh design, but without the 3D shapes of the previous logo. The middle…
BMW is one of the oldest car makers in the world. The company celebrated its 100th anniversary in 2016 but its origins can be traced even further back. The Rapp Motorenwerke company used to do…
Today BMW showed us what it has been working for the past few years and finally revealed the BMW i4 Concept. Previewing the production model, the i4 Concept came with futuristic looks which, according to…
With every new generation of customers, BMW is reshaping their identity. This thought process started over 100 years ago and it continues in 2020 with a new chapter in their book. In a recent call…
Back in January, a story in the New York Times dispelled the ’spinning propeller’ myth of the BMW roundel. As our own Hugo Becker wrote at the time, the the origins of the blue and…
A recent story in the New York Times dispels the ‘spinning propeller’ myth of the BMW roundel. Much to the dismay of many, the article is 100% correct, the origins of the blue and white…
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