BMW Global Sales Slip In H1 2026, But It’s Not All Bad News
Even though it fell 6.2%, BMW still hit 1 million sales in the first six months of the year. It comfortably outsold rival Mercedes, which only moved 837,200 vehicles.
Even though it fell 6.2%, BMW still hit 1 million sales in the first six months of the year. It comfortably outsold rival Mercedes, which only moved 837,200 vehicles.
A KDDI partnership gives Verizon's 5G network control over data for every new US-market BMW and MINI.
Steyr's second shift could push 2026 output past 200,000 electric motors for the iX3, i3, iX5, and iX6.
The BMW iX3 is among the first cars to score a maximum five-star rating under Euro NCAP's more stringent vehicle safety assessment protocols introduced this year.
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BMW's lead over Lexus grew to over 17,000 units by midyear, as Mercedes-Benz and Audi await Q2 sales reports.
Digital Matrix LED tech kills high-beam glare for other drivers, and Audi got it here before BMW.
The i3, iX3, iX5, and 7 Series facelift will all be there, joined by the M Concept Neue Klasse. Additionally, the M2 with M Performance Track Kit and the M3 Touring 24H will tackle the hill climb challenge.
Light trucks and PHEVs drove the gain, while combined EV sales fell 18.1% ahead of the iX3 and i7 launch.
And if they still don't like it, the alternative remains: BMW M combustion cars will live on.
Figure 03 takes over sequencing duties after Figure 02 spent 11 months building the X3 in the body shop.
The BMW M2 is the strongest resale performer in BMW’s entire lineup, retaining 67.8% of its value after five years.