Lifestyle

Global sports brand PUMA has teamed up with BMW M Motorsport to launch a new collection inspired by the BMW M Hybrid V8 racing car. According to PUMA, this collaboration aims to merge classic fashion…

After eight years, we finally got a new BMW Art Car in 2024. The M Hybrid V8 designed by Julie Mehretu broke cover last month in Paris at Center Pompidou. If the electrified V8 race…

Infinix has launched the Note 40 Series Racing Edition in collaboration with BMW Group Designworks, bringing a blend of high-speed aesthetics and advanced technology to the smartphone market. This special edition includes the Note 40,…

BMW Motorsport has partnered with PUMA to launch a unique collection of lifestyle products inspired by the iconic 1975 BMW Art Car, crafted by renowned artist Alexander Calder. This new Capsule Collection pays tribute to…

Last, BMW has unveiled a groundbreaking concept car featuring an e-ink exterior that can change colors on demand. Of course, that might sound familiar to some of you because BMW unveiled a similar tech two…

Stepping into the newly minted Santa Monica headquarters of BMW Designworks feels like entering a portal to the future. This design innovation studio, a subsidiary of the BMW Group, isn’t just about crafting sleek car…

Ahead of the upcoming 2024 racing season, PUMA and BMW M Motorsport proudly unveil the “Reinvented” Spring/Summer 2024 collection, drawing inspiration from the BMW M Hybrid V8 racer. This collection is deeply rooted in the…

PUMA and BMW M Motorsport have recently unveiled their collaborative effort, aiming to blend elements of automotive design, art, and fashion. This collaboration serves as a tribute to the centennial celebration of renowned artist Roy…

BMW has unveiled a new Exploro bike series after teaming up with established bicycle manufacturer 3T. The two companies have created a range of bikes tailored to suit various usage scenarios. The series consists of…

At a vibrant event at New York’s Guggenheim Museum on June 28th, BMW announced Julie Mehretu as the 20th Art Car artist. The vehicle chosen as the next Art Car canvas is the BMW M…