Lifestyle
We joined the KITH, BMW M, and BMW USA team in Miami for Art Basel week, where Ronnie Fieg’s KITH unveiled their latest collaboration with BMW. The event took place at the iconic 1111 Lincoln…
Horatiu Boeriu / December 6, 2024
Lifestyle
BMW and Kith are at it again. While the past few days have been about several special cars, the collaboration continues with a new lifestyle collection. There’s basically something for everyone, including apparel varying from…
Adrian Padeanu / December 4, 2024
Lifestyle
It looks like another partnership between BMW and Kith is brewing. American footwear and clothing designer Ronnie Fieg has taken to Instagram to tease the new collaboration. The fashion house’s owner announces Project III is…
Adrian Padeanu / November 26, 2024
Lifestyle
Global sportswear giant PUMA and BMW M Motorsport have announced the launch of their latest collaboration—the “Neon Energy” collection, a limited-edition lineup that merges motorsport performance with the creativity of street art. Drawing inspiration from…
Horatiu Boeriu / October 8, 2024
Lifestyle
BMW M Hybrid V8 Inspires a New PUMA Collection
by Horatiu Boeriu / Date: August 5, 2024
6 Series
After eight years, we finally got a new BMW Art Car in 2024. The M Hybrid V8 designed by Julie Mehretu broke cover last month in Paris at Center Pompidou. If the electrified V8 race…
Horatiu Boeriu / June 24, 2024
Lifestyle
Infinix has launched the Note 40 Series Racing Edition in collaboration with BMW Group Designworks, bringing a blend of high-speed aesthetics and advanced technology to the smartphone market. This special edition includes the Note 40,…
Horatiu Boeriu / June 13, 2024
Lifestyle
BMW Motorsport has partnered with PUMA to launch a unique collection of lifestyle products inspired by the iconic 1975 BMW Art Car, crafted by renowned artist Alexander Calder. This new Capsule Collection pays tribute to…
Horatiu Boeriu / June 10, 2024
Lifestyle
A music festival might not be the target group for all of automakers, but Coachella stands on its own. The festival in the heart of Indio, California, has become a giant in the world of…
Horatiu Boeriu / April 15, 2024
Interesting
Last, BMW has unveiled a groundbreaking concept car featuring an e-ink exterior that can change colors on demand. Of course, that might sound familiar to some of you because BMW unveiled a similar tech two…
Horatiu Boeriu / March 4, 2024
Lifestyle
Stepping into the newly minted Santa Monica headquarters of BMW Designworks feels like entering a portal to the future. This design innovation studio, a subsidiary of the BMW Group, isn’t just about crafting sleek car…
Horatiu Boeriu / March 2, 2024