This year wasn’t our first Concorso d’Eleganza Villa d’Este. We’ve been there before and it’s always magical. However, this year may have been the best, despite some less than desirable weather, due to the sheer…
BMW of North America returned in 2023 as a key sponsor of the legendary Kentucky Derby®, repeating its presence for the second consecutive year. In 2022, BMW of North America introduced its first-ever i7 electric…
You don’t have to check the calendar as April Fools’ Day was last Saturday. The BMW Baby Racer is very real and you can buy one today. Now in its fourth generation, the toy car…
BMW recently marked its 50th anniversary by inviting us to its Designworks Studios in Los Angeles, California. The company also took the opportunity to showcase its new design lab, which is now located in Santa…
A couple of years ago, BMW partnered with Italian bicycle manufacturer 3T Bikes to make some bikes together. Now, the two brands are partnering together once again but this time 3T will be the exclusive…
Last year, BMW teamed up with Joshua Vides for a car/apparel collaboration. BMW must have been happy with their work together, as it’s partnered with Vides yet again. This collaboration comes in two parts: a…
KITH and BMW teamed up once again, to combine fashion and cars and this time it’s going to auction off both. For the collaboration, KITH and BMW configured an exclusive BMW i4, along with a…
The second collaboration between BMW and luxury retailer Kith was unveiled earlier today. Kith’s owner and New York designer Ronnie Fieg has exclusively designed as part of the collaboration between his brand and BMW. The…
The collaboration between BMW and KITH is stronger than ever and has now expanded to electric vehicles. It follows the M4 Competition x KITH special edition and a full restoration of an M3 E30 belonging…
The KITH lifestyle brand continues to tease its upcoming collaboration with BMW. After a successful roll-out in 2020 with the KITH x BMW M4 Competition, the NYC-based brand is now preparing for a new car…
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