BMW has unveiled a new Exploro bike series after teaming up with established bicycle manufacturer 3T. The two companies have created a range of bikes tailored to suit various usage scenarios. The series consists of…
At a vibrant event at New York’s Guggenheim Museum on June 28th, BMW announced Julie Mehretu as the 20th Art Car artist. The vehicle chosen as the next Art Car canvas is the BMW M…
This year wasn’t our first Concorso d’Eleganza Villa d’Este. We’ve been there before and it’s always magical. However, this year may have been the best, despite some less than desirable weather, due to the sheer…
BMW of North America returned in 2023 as a key sponsor of the legendary Kentucky Derby®, repeating its presence for the second consecutive year. In 2022, BMW of North America introduced its first-ever i7 electric…
BMW recently marked its 50th anniversary by inviting us to its Designworks Studios in Los Angeles, California. The company also took the opportunity to showcase its new design lab, which is now located in Santa…
A few retailers, like Saks Fifth Avenue, quietly sell some BMW-branded sunglasses. Not only are these smart-looking sunglasses, they also function extremely well. Though the lenses are polarized, they have special manufacturing that allows them…
A couple of years ago, BMW partnered with Italian bicycle manufacturer 3T Bikes to make some bikes together. Now, the two brands are partnering together once again but this time 3T will be the exclusive…
Last year, BMW teamed up with Joshua Vides for a car/apparel collaboration. BMW must have been happy with their work together, as it’s partnered with Vides yet again. This collaboration comes in two parts: a…
KITH and BMW teamed up once again, to combine fashion and cars and this time it’s going to auction off both. For the collaboration, KITH and BMW configured an exclusive BMW i4, along with a…
The second collaboration between BMW and luxury retailer Kith was unveiled earlier today. Kith’s owner and New York designer Ronnie Fieg has exclusively designed as part of the collaboration between his brand and BMW. The…
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