This holiday season, BMW is blending nostalgia and innovation with a festive campaign that pays tribute to its past while looking ahead to its electric future. The 2024 Christmas film, titled “Das Geschenk” (The Gift),…
BMW M is gearing up to revolutionize its high-performance lineup of cars with a foray into electrification. In a new YouTube series titled BMW M Electrified, the brand unveils insights into a new technology that…
2025 marks the 20th anniversary of the original Need for Speed Most Wanted. Rather than waiting until then to bring the video game’s hero car to life, BMW is already showing it off at the…
The rivalry between BMW’s M division and Mercedes-AMG has been going on for decades, with each brand trying to outdo the other in the world of high-performance sports sedans. Edmunds recently decided to settle the…
In this video, we take an in-depth look at the 2025 BMW X3 30 xDrive, breaking down everything you need to know to decide whether it’s the smarter choice compared to the high-performance BMW X3…
Throttle House recently pitted three of the most powerful performance sedans against each other in a drag race and a roll race. The new BMW M5, Audi RS7 Performance, and Mercedes-AMG E63 S faced off…
Throttle House got their hands on the 2025 BMW M5 and put it head-to-head with the F90 M5 in a drag race. While they couldn’t fully push the car on track or backroads to preserve…
In the latest showdown of sports sedans, Hagerty and Jason Cammisa pit two performance heavyweights against each other: the newly updated Highland Tesla Model 3 Performance with its much-anticipated Endurance Mode, and the refreshed, reigning…
The M4 CS is the most expensive G82 currently sold by BMW but there is another way to spend big money. By ordering a regular Competition model with M Performance Parts, you can get close…
Originally a homologation special, the BMW M3 is turning 40 in a couple of years. Before that happens, a new official video from the M division takes us through all six generations. It’s a somewhat…
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