Back in January, a story in the New York Times dispelled the ’spinning propeller’ myth of the BMW roundel. As our own Hugo Becker wrote at the time, the the origins of the blue and white checker in the BMW roundel has nothing to do with a propeller.
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At the time, we went on explaining where the logo started and how it evolved over time.
“Instead it has everything to do with the national colors of Bavaria, which is, of course, incorporated in the name of the company. One only has to look at the logo used by the company BMW emerged from, Rapp Motor Works, to understand.”
Today, BMW releases an official video explaining the origin of the roundel and sets the record straight and clears any misconceptions.