Concepts
BMW presented its Concept Skytop at an exclusive event held at the Teatr Wielki in Warsaw, Poland. Guests of the BMW Excellence Club and brand enthusiasts gathered to celebrate the holiday season with performances by…
Horatiu Boeriu / December 13, 2024
5 Series
BMW has announced a recall impacting several thousand luxury vehicles from its 2024 model lineup. The issue, identified in both Germany and the United States, involves a defect in the steering system that could lead…
Horatiu Boeriu / December 12, 2024
MINI
New York City recently hosted a colorful collaboration as MINI USA partnered with Pantone to unveil the Pantone Color of the Year 2025: PANTONE 17-1230 Mocha Mousse. The event, held on December 5, featured the…
Horatiu Boeriu / December 12, 2024
Racing
BMW M Motorsport is gearing up for an ambitious 2025 season, racing its BMW M Hybrid V8 in both the FIA World Endurance Championship (FIA WEC) and the IMSA WeatherTech SportsCar Championship (IMSA). In its…
Horatiu Boeriu / December 12, 2024
BMW M3
The First-Ever Electric BMW M3: Teased by BMW M
by Horatiu Boeriu / Date: December 11, 2024
News
As we announced a few days ago, BMW Group is preparing for a significant change in leadership at the helm of its Supervisory Board. This week, the Supervisory Board has officially nominated Dr. Nicolas Peter…
Horatiu Boeriu / December 11, 2024
XM
A few months ago, Al Nassr Football Club has announced a new partnership with Mohamed Yousuf Naghi Motors, the official BMW importer in Saudi Arabia. The deal, which lasts until 2027, makes BMW the club’s…
Horatiu Boeriu / December 9, 2024
Racing
Last week, Formula 1 driver Kevin Magnussen announced that he will join the BMW M Motorsport team for the 2025 season. Magnussen steps away from Formula 1 after a decade-long tenure and 185 Grand Prix…
Horatiu Boeriu / December 9, 2024
Videos
This holiday season, BMW is blending nostalgia and innovation with a festive campaign that pays tribute to its past while looking ahead to its electric future. The 2024 Christmas film, titled “Das Geschenk” (The Gift),…
Horatiu Boeriu / December 9, 2024
3 Series
The BMW 3 Series has long been a benchmark in the luxury sedan segment, blending performance, design, and innovation. Now, as the 3 Series gears up for its eighth generation, the G50—alongside its all-electric sibling,…
Horatiu Boeriu / December 9, 2024
Videos
BMW M is gearing up to revolutionize its high-performance lineup of cars with a foray into electrification. In a new YouTube series titled BMW M Electrified, the brand unveils insights into a new technology that…
Horatiu Boeriu / December 8, 2024