BMW’s Original Neue Klasse: The Cars That Almost Weren’t
The story of the original BMW ‘Neue Klasse’ is not just the story of a series of cars based on the BMW 1500, but a story of survival, and subsequent revival, in the face of…
The story of the original BMW ‘Neue Klasse’ is not just the story of a series of cars based on the BMW 1500, but a story of survival, and subsequent revival, in the face of…
On August 8, 2024, BMW announced a voluntary safety recall affecting approximately 1,150 i4 vehicles due to a potential issue with a left-side longitudinal beam. This beam, a crucial structural component, may not have been…
In 2008 BMW introduced its 1 Series to the North American market with the US getting the 2 door coupé and convertible. BMW marketing was all abuzz with the 1er being heralded as the second coming of the…
The final chapter of Steve Saxty’s “BMW’s Hidden Gems” is devoted to the art of differentiation. Colors, trim, and wheels all allow a buyer to personalize their car, often in order to stand out from…
In 2025, BMW is embarking on a new era with the introduction of the “new” Neue Klasse, marking another phase of reinvention. However, this article will provide a concise overview of BMW’s history, tracing back…
At the end of July in 2011, BMW assembled an international group of journalists in Frankfurt for the unveiling of the prototypes that would become the i3 and i8. The reveal included the production processes,…
We were recently given an opportunity to preview two books of a three book set (BMW: Behind The Scenes), “BMW by Design” and “BMW’s Hidden Gems”, written by Steve Saxty – the author of the…
Recently I had an opportunity to drive a BMW i4 M50, more to come on that, but what immediately came to mind was that this was a great concept looking for a new shell. In…
BMW was floundering – in danger of being absorbed by one or another of Germany’s larger carmakers in the late 1950s. They had a small car, the 700 and larger cars, the 500 series Baroque…
BMW is introducing a new generation of battery technology, developed internally, to be unveiled in the “NEUE KLASSE” electric vehicles in the 2025 timeframe. The cylindrical cells are a departure from the prismatic battery format…