The company's product chief explains most automakers have a regional focus whereas BMW has a global strategy by offering everything a customer could ever want.
BMW experimented with the iX3's tall kidneys before ultimately deciding to go with a horizontal grille that blends with the headlights.
The sedan market is shrinking overall due to the meteoric rise of crossovers and SUVs, but BMW's market share within the sedan segment is rising.
The most debated interior detail on the new BMW i3 isn't a styling choice — it's an engineering consequence. Here's the full story behind why the spokes had to move.
Electric cars, racing wagons, and manual M models show BMW still cares about drivers.
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The BMW Group Plant Hams Hall will build V12 engines into the next decade as Rolls-Royce abandons its target of going fully electric by 2030.
Rising costs, an eight-month regulatory lag behind foreign competitors, and a generation of younger buyers who never caught the bug — the forces that killed AC Schnitzer were a long time coming.
The company's product chief explains most automakers have a regional focus whereas BMW has a global strategy by offering everything a customer could ever want.
The luxury brand believes there's not enough demand in North America to warrant selling LWB models.
BMW's Head of Production walked us through the Munich plant's Neue Klasse transformation, confirmed the new i3 launches there first, and made no secret of what he thinks the EU is getting wrong on industrial policy.
BMW isn't saying no to an even bigger SUV, but it's not saying yes either. For now, the luxobarge remains under consideration.
BMW tells us the new i3 Sedan is going to be assembled at the San Luis PotosĂ plant from 2028. Meanwhile, the iX3 SUV will be built there from next year.
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