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BMW’s New Design Language Is Its Biggest Reset in 20 Years — Here’s What It Actually Means

BMW’s New Design Language Is Its Biggest Reset in 20 Years — Here’s What It Actually Means

From the kidney grille to the cabin, BMW has reset its entire design language with the Neue Klasse. Here's what changed, what it borrows from the 1960s, and whether it actually works.

By Horatiu Boeriu • March 11, 2026

Latest News

BMW Hands Production Reins to Wittmann as Nedeljkovic Moves to the Top Job

With Nedeljkovic stepping up to the chairmanship, BMW has picked a strategist-turned-operator to run a production division in the middle of an electric transition.

By Horatiu Boeriu • March 11, 2026

BMW Hands Production Reins to Wittmann as Nedeljkovic Moves to the Top Job

BMW Is Modernizing The Iconic ALPINA Stripes: First Look

In the BMW era, the new luxury models will feature a hand-painted ALPINA Deco-Set.

By Adrian Padeanu • March 11, 2026

BMW Is Modernizing The Iconic ALPINA Stripes: First Look

BMW Has Already Built 100,000 X3 G45s In South Africa

This Fire Red X3 30e xDrive is staying Down Under. The plug-in hybrid luxury crossover is exclusively built at BMW Plant Rosslyn.

By Adrian Padeanu • March 11, 2026

BMW Has Already Built 100,000 X3 G45s In South Africa

BMW Teases A Mysterious Race Car. What Could It Be?

It’s clearly an M4, but BMW M Motorsport is keeping the suspense alive until the March 16 debut.

By Adrian Padeanu • March 11, 2026

BMW Teases A Mysterious Race Car. What Could It Be?

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BMW’s New Design Language Is Its Biggest Reset in 20 Years — Here’s What It Actually Means

From the kidney grille to the cabin, BMW has reset its entire design language with the Neue Klasse. Here's what changed, what it borrows from the 1960s, and whether it actually works.

By Horatiu Boeriu • March 11, 2026

BMW’s New Design Language Is Its Biggest Reset in 20 Years — Here’s What It Actually Means

BMW at Amelia Island 2026: ALPINA XB7 Debut, E46 M3 Touring, and the Best Cars and Coffee of the Year

From the ALPINA XB7 Limited Edition world debut to an E46 M3 Touring that stopped everyone in their tracks, BMW owned the weekend at Amelia Island.

By Horatiu Boeriu • March 10, 2026

BMW at Amelia Island 2026: ALPINA XB7 Debut, E46 M3 Touring, and the Best Cars and Coffee of the Year

BMW iX3 Pricing Confirmed for Australia: Undercuts Audi, Polestar, and Porsche

The all-new iX3 50 xDrive starts at AU$109,900 in Australia, making it one of the most competitively priced EVs in its class — but options can push the figure considerably higher.

By Horatiu Boeriu • March 10, 2026

BMW iX3 Pricing Confirmed for Australia: Undercuts Audi, Polestar, and Porsche

BMW Has Been 3D Printing Car Parts Since 1990 — Here’s What That Means for Your Next Vehicle

From overnight crash test components to on-demand spare parts, additive manufacturing has quietly become one of BMW's most important production tools — and the biggest leap is still ahead.

By Horatiu Boeriu • March 10, 2026

BMW Has Been 3D Printing Car Parts Since 1990 — Here’s What That Means for Your Next Vehicle

Should You Still Buy a BMW iX or i4 With Neue Klasse Right Around the Corner?

The iX3 just debuted and the i3 sedan arrives in days. Here's why the iX and i4 still make sense to buy — or lease — right now.

By Steven Paul • March 10, 2026

Should You Still Buy a BMW iX or i4 With Neue Klasse Right Around the Corner?

New BMW iX3 Hits The Road Wearing Polarized Grey Paint

The second-generation BMW iX3 flaunts an M Sport Package and 21-inch M aerodynamic wheel for a new photo shoot in the Czech Republic.

By Adrian Padeanu • March 10, 2026

New BMW iX3 Hits The Road Wearing Polarized Grey Paint

The BMW 507 Roadster Turns 70: The Most Beautiful Car BMW Ever Built

Designed by Albrecht Goertz, driven by Elvis, and built in just 254 examples, the 507 Roadster is the car that cost BMW everything and gave it a soul. Seventy years on, it still stops traffic.

By Horatiu Boeriu • March 9, 2026

The BMW 507 Roadster Turns 70: The Most Beautiful Car BMW Ever Built

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Videos

BMW Let Me Inside Their $Multi-Million Driving Simulator (And I Was Sweating)

BMW Let Me Inside Their $Multi-Million Driving Simulator (And I Was Sweating)

10 March 2026

Unveiling The $181K BMW ALPINA XB7

Unveiling The $181K BMW ALPINA XB7

9 March 2026

The $181,000 BMW ALPINA XB7: Ultra-Rare, US Exclusive, and 1 of Only 120 Made

The $181,000 BMW ALPINA XB7: Ultra-Rare, US Exclusive, and 1 of Only 120 Made

7 March 2026

BMW's Simulator Moves a Real Car on Rails. We Tried It

BMW's Simulator Moves a Real Car on Rails. We Tried It

4 March 2026

Meet AEON: The Robot BMW Is Testing in Its Plants Right Now

Meet AEON: The Robot BMW Is Testing in Its Plants Right Now

4 March 2026

I Learned to Drift BMWs on a Frozen Lake in Sweden | E30, M340i & Rare BMW Classics

I Learned to Drift BMWs on a Frozen Lake in Sweden | E30, M340i & Rare BMW Classics

3 March 2026

Can the BMW M5 Touring Replace Your SUV? We Found Out

Can the BMW M5 Touring Replace Your SUV? We Found Out

27 February 2026

How to Charge a BMW i4 at a Tesla Supercharger Using the Electron Vortex Plus Adapter

How to Charge a BMW i4 at a Tesla Supercharger Using the Electron Vortex Plus Adapter

21 February 2026

BMW Trick: How to Turn off the Start/Stop Function

BMW Trick: How to Turn off the Start/Stop Function

16 February 2026

BMW: What Does Dee Stand For?

BMW: What Does Dee Stand For?

11 February 2026

New BMWs Will Get A New Logo

7 February 2026

2025 BMW 550e Review: 483 HP Hybrid, 61 MPG Real-World

2025 BMW 550e Review: 483 HP Hybrid, 61 MPG Real-World

3 February 2026

BMW XM Hitting a Large Bouncy Ball

BMW XM Hitting a Large Bouncy Ball

30 January 2026

BMW 1M Gets Akrapovic Titanium Exhaust Swap - From Straight Pipe to Refined Sound

BMW 1M Gets Akrapovic Titanium Exhaust Swap - From Straight Pipe to Refined Sound

25 January 2026

Hands-Free Driving in a BMW

Hands-Free Driving in a BMW

23 January 2026

Test Drives

2026 BMW 550e Review: Better Than the M5 (Seriously)

2026 BMW 550e Review: Better Than the M5 (Seriously)

Back in 2020, I remember seeing the news about the G30 BMW 5 Series facelift. In Germany, they got a new plug-in hybrid model called the 545e. I read all about it. To me, it…

Sean Kealey / February 4, 2026

We Tested the BMW iX3 Drifting on Frozen Swedish Lakes

We Tested the BMW iX3 Drifting on Frozen Swedish Lakes

The frozen lake in Ostersund, Sweden stretches wide and flat under grey winter skies—an ideal canvas for testing how BMW’s new electric performance actually behaves when traction disappears. We attended the BMW Winter Driving Experience…

Horatiu Boeriu / February 3, 2026

BMW X5 xDrive50e Review: Real Range, Charging Time, Performance & Specs Tested

BMW X5 xDrive50e Review: Real Range, Charging Time, Performance & Specs Tested

The 2026 BMW X5 is entering its seventh and final year of production. BMW typically updates its vehicles only once during a seven-year cycle, at the LCI (Life Cycle Impulse) halfway through. The LCI for…

Chuck Vossler / December 7, 2025

2026 BMW iX3 First Drive Review – Neue Klasse Arrives, And It Changes Everything

2026 BMW iX3 First Drive Review – Neue Klasse Arrives, And It Changes Everything

Sotogrande, Spain — just across the water from Gibraltar — is where I spent several days with the 2026 BMW iX3, the first Neue Klasse SUV and the most important electric BMW since the original…

Horatiu Boeriu / December 3, 2025

Editor's Pick

BMW Reliability Has Changed, But the Internet Hasn’t Caught Up

BMW Reliability Has Changed, But the Internet Hasn’t Caught Up

One of the longest-running perceived weaknesses of BMW vehicles, overall, has been reliability. It’s part of the reason “German engineering” has become more of a tongue-in-cheek remark rather than the badge of honor some claim…

Steven Paul

January 22, 2026

Five Cars That Saved, Shaped, and Reinvented BMW

Five Cars That Saved, Shaped, and Reinvented BMW

Across the decades, there have been several inflection points for BMW as a brand. With a completely new kind of car on the horizon — the Neue Klasse EVs — it’s a better time than…

Steven Paul

January 23, 2026

Before the Big Grilles, BMW Had the “Bangle Butt” — And It Changed BMW Design

Before the Big Grilles, BMW Had the “Bangle Butt” — And It Changed BMW Design

Every brand has a design moment that splits the fanbase, and for BMW it wasn’t a grille (at least not 25 years ago), a screen, or even the original iDrive controller that set off the…

Horatiu Boeriu

December 28, 2025

How BMW Designs Its Dashboards for America, Germany, and China — All at Once

How BMW Designs Its Dashboards for America, Germany, and China — All at Once

In an era where dashboards resemble smartphones and cars behave more like connected devices than machines, the real battle for driver loyalty is happening on the screen. Behind every swipe, animation, and menu is a…

Steven Paul

November 24, 2025

The E46 BMW 3 Series You Know and Love? Its Iconic Design Actually Came From California

The E46 BMW 3 Series You Know and Love? Its Iconic Design Actually Came From California

The E46 3 Series carried BMW’s reputation into a new millennium, and it had to look the part. Beloved for its balance, precision, and timeless styling, it became one of the most influential models in…

Steven Paul

November 15, 2025