BMW experimented with the iX3's tall kidneys before ultimately deciding to go with a horizontal grille that blends with the headlights.
The next-generation i5 may follow the new i3's lead and ride on a bespoke Neue Klasse architecture — a move that could unlock 800+ km of range and a ground-up EV experience.
But for now, BMW doesn't see enough demand for an electric car with a combustion engine working as a generator to charge the battery.
The new design language will spread rapidly across the lineup, but BMW pledges to avoid the Matryoshka doll approach.
BMW experimented with the iX3's tall kidneys before ultimately deciding to go with a horizontal grille that blends with the headlights.
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The sedan market is shrinking overall due to the meteoric rise of crossovers and SUVs, but BMW's market share within the sedan segment is rising.
The most debated interior detail on the new BMW i3 isn't a styling choice — it's an engineering consequence. Here's the full story behind why the spokes had to move.
Electric cars, racing wagons, and manual M models show BMW still cares about drivers.
The BMW Group Plant Hams Hall will build V12 engines into the next decade as Rolls-Royce abandons its target of going fully electric by 2030.
Rising costs, an eight-month regulatory lag behind foreign competitors, and a generation of younger buyers who never caught the bug — the forces that killed AC Schnitzer were a long time coming.
The company's product chief explains most automakers have a regional focus whereas BMW has a global strategy by offering everything a customer could ever want.
The luxury brand believes there's not enough demand in North America to warrant selling LWB models.
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