BMW Will Install Its New Logo On All Cars From February
The discreetly updated roundel will coincide with the rollout of a revised M badge.
BMW Roundel
BMW Designs Roundel-Shaped Screw Heads That Could Require Special Tools
BMW patent drawings show logo-inspired screw heads shaped like the BMW roundel, with quadrant recesses.
This Is BMW’s New Logo: See The Changes Side-By-Side
Side-by-side look at the old and new BMW badges debuting on the 2026 iX3.
The Evolution of the BMW Logo
The BMW Logo History and Evolution: Here’s a deeper look at what one of the most iconic logos on the planet really means.
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What BMW models will get the 50th Anniversary badge in the United States?
BMW M models (M3, M4, X3 M, X4 M, X5 M and X6 M), with a production date from March 2022 will get the anniversary badge in the United States
The Definitive Story Behind the BMW Logo
People have been talking about the meaning of the BMW logo for literally decades. Here is the official BMW story on the origins of the BMW roundel
BMW: Upcoming black-and-white roundel logo is more emotional
The identity of BMW’s elite models are echoed in a newly designed logo which combines a black-and-white version of the manufacturer’s roundel.
Video: The Origin Of The BMW Logo Explained
BMW releases an official video explaining the origin of the roundel and sets the record straight and clears any misconceptions.
Origins of the BMW Roundel
Learn about the history of BMW's famous roundel, where it comes from and what are some of the misconceptions.
