bmw individual

BMW is months away from giving the M3 a Life Cycle Impulse, but it’s not about to neglect the current iteration of the sports sedan. A special G80 in non-Competition flavor was filmed at the…

The 5 Series has been on sale for only a few months, but that’s not stopping BMW from sprucing up the eighth generation of its executive sedan. Known internally as the G60, the Mercedes E-Class…

Aurora Diamond Green is not a new Individual paint but we rarely get to see this special color on a BMW. You might remember the M8 Gran Coupe First Edition from 2019 or the more…

The 7 Series has been pushed upmarket for its seventh generation, so much so that BMW can comfortably charge more than $200,000 for its tricked-out flagship. Of course, it’s not just a higher positioning of…

When BMW unveiled the production-ready XM in September 2022, it announced the plug-in hybrid SUV would be available with a choice between seven colors. These were Carbon Black, Mineral White, Marina Blue Bay, Dravit Grey,…

There’s currently a rumor floating around on various BMW forums, claiming that the brand’s Individual color program for the M3 and M4 is dying in the U.S. According to the rumor, Individual paints are out…

I’ve long felt that the G80 BMW M3 looked best in purple. Not only are most purples dark enough to hide some of the M3’s less sightly design elements but they’re also characterful enough to…

BMW is mere months (if not weeks) away from introducing the Life Cycle Impulse for the X5 but that doesn’t mean we should ignore the luxury SUV until then. Ahead of the impending mid-cycle refresh,…

Twilight Purple is arguably one of the flashiest colors one can purchase from the BMW Individual catalog. We’ve seen it before on small or large BMW models, and today it lands on one of BMW’s…

BMW’s Individual catalog of paint colors is now more impressive than ever before. Over the years, BMW has expanded the color palette for several models and in the case of the 3 Series, there are…