With the introduction of the 2026 BMW iX3, the SUV based on BMW’s revolutionary new Neue Klasse architecture, comes a lot of new technology. Between the wild new Panoramic Vision display, lack of a traditional…
How big of a deal is Neue Klasse for BMW? It’s the single largest investment the company has ever made. CEO Oliver Zipse told Bloomberg that “well over” €10 billion has been invested over the…
When BMW took the wraps off the new iX3 yesterday, only one version was shown: the 50 xDrive. However, the company also promised an entry-level model for later, without providing details. We assumed it would…
BMW’s increased focus on “digitalization” has inevitably turned off fans of physical controls. But the gadgetry and computer wizardry reaches new heights with the introduction of the Neue Klasse BMW iX3. Here, BMW redefines what…
By now, you’re probably familiar with the new BMW iX3. The press shots are out, the configurator is live, but there’s still something you haven’t seen until now: real-life images of the “NA5.” Our exclusive…
By now, you probably already know that BMW has said goodbye to the iDrive controller. At our exclusive look at the iDrive X and the iX3 back in July, the question came up. “Was there…
All the press shots you’ve seen so far of the new iX3 showcase a high-end version. It comes with the M Sport Package and nearly every bell and whistle. That’s BMW’s usual playbook when launching…
The electric SUV market is heating up, and two of the biggest names in the game — BMW and Tesla — are squaring off in a battle of design, performance, and tech. With the launch…
We’ve been talking about the i3 for a long time, but the funny thing is, BMW never actually confirmed the name. That changed moments ago when CEO Oliver Zipse did just that on stage during…
BMW has just unveiled the first SUV to carry its bold Neue Klasse design language, and it’s nothing like the X3 you know. The all-electric BMW iX3 arrives with a futuristic look inside and out,…
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