XM

BMW M Boss Says Launching The XM Label So Soon Was A Mistake

BMW M Boss Says Launching The XM Label So Soon Was A Mistake

2022 marked BMW M’s 50th anniversary and the year we finally got a new dedicated M car. However, it wasn’t the mid-engine M1 supercar’s spiritual successor enthusiasts had hoped for, but rather yet another SUV….

Francesco Bagnaia wins a BMW XM Label Red

Francesco Bagnaia wins a BMW XM Label Red

The conclusion of the 2023 MotoGP™ season in Valencia, Spain, took center stage with the BMW XM Label Red on two occasions during Saturday’s events. Firstly, the top-tier variant of the inaugural BMW M high-performance…

BMW Unveils The XM Label Red Safety Car – MotoGP 2024

BMW XM Label Red Changes Its Name to XM Label

BMW XM Label Red Changes Its Name to XM Label

There are some notable changes underway for the BMW XM. The former designation “Label Red” has been streamlined to simply “Label.” According to a BMW spokesperson who communicated with Motor1, the shift to the XM Label…

See the BMW XM on the Production Line in Spartanburg

See the BMW XM on the Production Line in Spartanburg

In December 2022, BMW kicked off the production of its first-ever XM model at its Spartanburg plant in South Carolina. The Spartanburg plant is the largest BMW production site in the world, and has been…