XM

Promoting a new car as important as the XM takes great effort and BMW is using multiple channels to spread the word about its first dedicated M car in four decades. You’ve likely seen your…

The past, present, and future all met at the BMW M Day in the Czech Republic where a record number of cars attended the annual event. The M3 E30, M3 Touring, and XM shared the…

BMW estimates the United States will represent the XM’s largest market with 26% of all sales, followed by China with 23% and the Middle East with 8%. However, the plug-in hybrid SUV is also being…

BMW has joined forces with Naomi Campbell to promote the new XM, which is celebrating its market launch this spring. The marketing campaign revolves around the “Dare to be You” slogan and puts the spotlight…

With 5,806 cars sold, South Korea was the sixth-largest market for BMW M in 2022. To show its appreciation for the growing interest in high-performance cars, the luxury brand held a special event this week…

Until the Label Red arrives later this year, the XM is offered exclusively in a standard trim level. Or is it? The plug-in hybrid SUV has officially landed in Malaysia where customers can pick from…

In recent years, BMW sort of changed the way its drive modes work. Now, in addition to its normal “Sport”, “Comfort”, and “Eco Pro” modes, there are now “M Modes” and there’s been some confusion…

Currently, the BMW XM is exclusively offered with a V8 engine, however, as we reported in the past, an “entry-level model” featuring an in-line six-cylinder engine will be introduced in a few months. A similar…

Many were disappointed to see the production-ready 2023 BMW XM did not inherit the avant-garde interior cabin of the namesake concept. Although the plug-in hybrid SUV looks a lot like an X7 LCI on the…

If you look at the BMW XM objectively, it’s a good idea. Fans might be annoyed that the first from-the-ground-up M car since the original M1 is a plug-in hybrid SUV but that’s not actually…