BMW i

Ever since BMW inked a deal with Real Madrid, the football team’s players have mostly been driving electric cars. While a few have chosen to pick up the keys to an XM, the vast majority…

BMW USA just published its sales results for the third quarter. Demand jumped 24% to 96,886 units, but two entries in the tally caught us off guard. Someone bought a previously unsold i3, while another…

Winning the electric SUV race isn’t just about range and performance. Just as important is how the cabin feels once you’re inside. BMW and Porsche take very different approaches with the iX3 and the upcoming…

How big of a company is the BMW Group anyway? At the end of last year, it employed just under 160,000 people across more than 30 production and assembly plants worldwide. As of this week,…

It’s been nearly a month since BMW revealed the iX3, yet we’re still uncovering interesting details about the electric SUV. Its front trunk marks the return of a feature last seen on the oddball i3…

The United States missed out on the original iX3, but BMW wants to make up for lost time with a far superior product. Not just in terms of the hardware and software, but also when…

Although the golden era of car shows is over, that doesn’t mean automakers are ignoring the remaining events. Earlier this month, BMW made a splash at IAA in Munich with the all-new iX3. The electric…

BMW is giving the 4 Series Gran Coupe and all-electric i4 a notable lighting upgrade. The optional Adaptive LED Headlights, already designed to provide consistent illumination across different driving conditions, will now be paired with…

Pop-out door handles have received mixed reactions. On one hand, they clean up a car’s profile and offer real aerodynamic benefits. On the other hand, some argue they’re just a fad and one more thing…

At over €10 billion spent in recent years, Neue Klasse is BMW’s largest investment ever. Although not all of the money has gone into EVs, electrification has played a dominant role. The 2026 iX3 has…