BMW i

BMW i4 M50 Race Car Will Compete At 2024 Pikes Peak

BMW i4 M50 Race Car Will Compete At 2024 Pikes Peak

The Romanian team behind the world’s first electric MINI race car is at it again. While the purpose-built, first-generation Cooper SE will continue to race under the “Racing MINI” banner in 2024, there will be…

Christopher Walken Will Star in the BMW Super Bowl Commercial

Christopher Walken Will Star in the BMW Super Bowl Commercial

Christopher Walken is set to star in a captivating BMW Super Bowl commercial, marking a high-profile addition to the roster of celebrities participating in Super Bowl advertising. Walken, known for his distinctive voice and compelling…

2025 BMW iX3 Could Deliver Above 550 Horsepower

2025 BMW iX3 Could Deliver Above 550 Horsepower

In just a few months, BMW will introduce their first “new” Neue Klasse mode. The BMW iX3 (codename NA5) will arrive in 2025 when production kicks off in Debrecen, Hungary. Prototypes are currently being tested…

The Future BMW iX3 And iX4 Will Fight The Porsche Macan EV

The Future BMW iX3 And iX4 Will Fight The Porsche Macan EV

First announced in 2019, the electric Macan has finally arrived. Porsche’s first SUV without a combustion engine is entering a challenging segment dominated by the Tesla Model Y. Of course, BMW has the aging iX3,…

BMW i5: Edmunds Says is Their Top Electric Car in 2024

BMW i5 M60 Touring Teased For The First Time

BMW i5 M60 Touring Teased For The First Time

After teasing the i5 Touring last year, BMW has now released an official preview of the M Performance version. The M division took to the X (formerly Twitter) social media platform to share a shadowy…

These are Some of Our Pros & Cons in the 2024 BMW iX

These are Some of Our Pros & Cons in the 2024 BMW iX

Check out our latest video episode on the 2024 BMW iX! Today, we’re sharing what we like and what could be better about this electric crossover, based on our months of driving it as our…

How Photoshop Ignited BMW's Iconic "Electric" Blue

How Photoshop Ignited BMW’s Iconic “Electric” Blue

At the end of July in 2011, BMW assembled an international group of journalists in Frankfurt for the unveiling of the prototypes that would become the i3 and i8. The reveal included the production processes,…