The BMW iX has the best interior of any Bavarian model and it isn’t even close. Its unique modern design, gorgeous materials, and slick tech make it head and shoulders above its siblings. While its…
On Friday, June 3, BMW opened its first ever “BMW Future Lab” in Chicago. The small luxury popup was designed to showcase the brand’s future of electrification and sustainability. There were several different stations to…
With customer deliveries of the all-new iX beginning, and BMW’s price increases announced for the 2023 models, it’s an opportune time to see what options add the most value to BMW’s first ever electric SAV….
2022 not only marks the 50th anniversary of the M division, but also a new look for the iconic M badge. As seen late last year on the Concept XM, the three iconic stripes and…
BMW was among the first automakers to offer over-the-air updates back in 2019 and has been pushing software tweaks OTA ever since. With its latest models being more and more connected, Remote Software Upgrades are…
The BMW iX Flow made its debut earlier this year at CES. But since, the color changing BMW has been displayed around the world, stunning people with its technology. The E Ink technology behind the color-changing…
BMW’s top electric model – until the i7 M70 arrives – is the iX M60. The bespoke electric crossover was introduced to media around the world last week in Berlin and we were on site…
The dawn of the electric SUV is here, with almost every premium automaker now offering at least one. The new BMW iX has proved to be an impressive one, with superb performance, incredible ride quality,…
The BMW iX M60 is now ready for its market introduction. After its unveil in late 2021, the fastest and most powerful BMW electric car is heading to global markets. To promote the performance and…
The BMW iX is – in my opinion – currently the most important vehicle in BMW’s lineup. All appearances point to it being the benchmark for the future of the brand. It is BMW’s first…
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