iX

Experience the BMW i4 and iX through Augmented Reality

Experience the BMW i4 and iX through Augmented Reality

BMW of North America, in collaboration with Google Cloud, launches a new augmented reality (AR) experience around the BMW i4 and iX electric vehicles. The AR experience, powered by Google Cloud’s immersive AR technology, will bring…

BMW iX xDrive40 Heads To Busy Autobahn For Top Speed Attempt

VIDEO: BMW iX Undergoes the Moose Test

VIDEO: BMW iX Undergoes the Moose Test

BMW’s latest electric vehicle isn’t exactly the Ultimate Driving Machine. The BMW iX is many great attributes; its comfortable, rides incredible well, has a fantastic interior, and offers good performance. However, it isn’t exactly a…

BMW iX vs Mercedes-Benz EQS -- Autocar Test

BMW iX vs Mercedes-Benz EQS — Autocar Test

German automakers typically play copy-cat when it comes to new vehicles. When BMW debuts something new and interesting, Mercedes-Benz will come out with a very similar direct competitor shortly after and vice versa. Throw Audi…

VIDEO: Joe Achilles Tests the BMW iX xDrive50

VIDEO: Joe Achilles Tests the BMW iX xDrive50

The BMW iX xDrive50 is among the most important Bimmers since the i3. It’s not only the brand’s first from-the-ground-up EV since the i3 but it’s also a car that competes in one of the…

How Many Banana Boxes Fit Inside The BMW iX?

How Many Banana Boxes Fit Inside The BMW iX?

Unless you’re that guy from the math book with a weird fixation for bananas, this practicality test doesn’t seem too scientific. However, it’s a good way to quantify how much stuff you can fit inside…

BMW iX Flow Arrives At BMW Welt With Color-Changing Body

BMW iX Flow Arrives At BMW Welt With Color-Changing Body

The iX Flow has traveled nearly 6,000 miles from Las Vegas to Munich where it’s temporarily exhibited at BMW Welt. It debuted in early January at the Consumer Electronics Show where it wowed the crowds…