The First-Ever Electric BMW M3: Teased by BMW M
BMW M is ramping up excitement for its electric future with a sneak peek at what seems to be the all-electric Neue Klasse M3. Following teasers of the driving dynamics of their electric M3 test…
Horatiu Boeriu
A New Chapter for BMW: Nicolas Peter to Succeed Norbert Reithofer
As we announced a few days ago, BMW Group is preparing for a significant change in leadership at the helm of its Supervisory Board. This week, the Supervisory Board has officially nominated Dr. Nicolas Peter…
Ronaldo’s New Ride: How BMW XM Label Red Drives Al Nassr’s Luxury Partnership
A few months ago, Al Nassr Football Club has announced a new partnership with Mohamed Yousuf Naghi Motors, the official BMW importer in Saudi Arabia. The deal, which lasts until 2027, makes BMW the club’s…
Kevin Magnussen to Debut for BMW at Rolex 24 Daytona in 2025
Last week, Formula 1 driver Kevin Magnussen announced that he will join the BMW M Motorsport team for the 2025 season. Magnussen steps away from Formula 1 after a decade-long tenure and 185 Grand Prix…
BMW’s Christmas Campaign Honors the Legacy of the Iconic 1500
Stripping Back the Camouflage: Meet the 2027 BMW 3 Series
The BMW 3 Series has long been a benchmark in the luxury sedan segment, blending performance, design, and innovation. Now, as the 3 Series gears up for its eighth generation, the G50—alongside its all-electric sibling,…
How BMW M Is Shaping the Electric Sports Car Era
BMW M is gearing up to revolutionize its high-performance lineup of cars with a foray into electrification. In a new YouTube series titled BMW M Electrified, the brand unveils insights into a new technology that…
The BMW M54 Engine Explained: Reliability, Tuning, and Efficiency
The BMW M54 engine, produced between 2000 and 2006, is widely regarded as one of the brand’s most reliable and versatile straight-six engines. Its simplicity, durability, and performance have earned it a legendary status among…
Techno Violet Dreams: Inside Kith’s BMW M1 and XM Concept
We joined the KITH, BMW M, and BMW USA team in Miami for Art Basel week, where Ronnie Fieg’s KITH unveiled their latest collaboration with BMW. The event took place at the iconic 1111 Lincoln…
Driving the 2026 BMW iX Facelift: Improvements You Can Feel
During an International Media event in South Carolina, I had the chance to get behind the wheel of the updated 2026 BMW iX Facelift. This wasn’t your typical test drive—the car is still a pre-production…
BMW iX3 Neue Klasse SUV: Spy Photos Reveal Frunk Space and Production Lights
BMW’s upcoming iX3 Neue Klasse SUV (codename NA5) is inching closer to its big debut, and new spy shots give us the clearest look yet at this fully electric model. Spotted during testing in Hungary,…
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