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The Three Biggest Threats BMW Faces in 2026

The Three Biggest Threats BMW Faces in 2026

BMW is one of the biggest premium automotive groups in the world, with 2.45 million sales, $166 billion (€142.4 billion) in revenue, and $26 billion in brand equity. Moreover, it invests $10 billion annually on…

BMW iX5 Electric SUV Spied On A Foggy Day: Video

BMW iX5 Electric SUV Spied On A Foggy Day: Video

It’s been a busy week at the BMW M Test Center in NĂĽrburg. Not only have car paparazzi spotted the electric M3 charging its battery, but they’ve also caught a glimpse of the first-ever iX5….

2027 BMW X5 Rumor Reveals Powertrains, Trims, and a New Color

New BMW iX3 Gets More Orders In Germany Than The Gas X3

New BMW iX3 Gets More Orders In Germany Than The Gas X3

With more than €10 billion invested, BMW’s Neue Klasse must succeed. Thankfully, early signs are promising. The debut model is off to a strong start in its home market. In the six weeks since the…

First-Ever Electric BMW M3 Spied Juicing Up Its Battery

First-Ever Electric BMW M3 Spied Juicing Up Its Battery

We’re certainly living in an interesting timeline. BMW now has two full-fledged M cars with plug-in hybrid setups and is working on another that will ditch the combustion engine altogether. Even though the regular i3…

The Most Beautiful BMW Interiors Ever Designed

The Most Beautiful BMW Interiors Ever Designed

BMW has long been celebrated for building machines that engage the driver. But just as impressive as what’s under the hood is what’s inside the cabin. Across decades and model lines, BMW interiors have blended…

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Test Drives

BMW 1M vs Porsche Cayman GTS 4.0: Living With Both

BMW 1M vs Porsche Cayman GTS 4.0: Living With Both

What if you could bottle joy? Not the vague kind found in inspirational quotes—but real, palpable joy. The kind that erupts in your chest when the rear tires scream under throttle, or when an engine…

Editor's Pick

How the BMW Zagato Coupe Became a Rolling Piece of Design Art
How the BMW Zagato Coupe Became a Rolling Piece of Design Art

Few concept cars capture the essence of both brands behind them quite like the BMW Zagato Coupe. Revealed in 2012 at the prestigious Concorso d’Eleganza Villa d’Este, this one-off creation merged BMW’s engineering precision with…

New BMW 3 Series Rendered Ahead Of 2026 Launch
New BMW 3 Series Rendered Ahead Of 2026 Launch

Now that the proverbial dust has settled after the iX3’s reveal, we’re shifting attention to BMW’s next big thing. No, not the X5 “G65” also due in 2026, but the new 3 Series. A fresh…

Top 10 BMWs With the Best Resale Value in 2025
Top 10 BMWs With the Best Resale Value in 2025

Luxury cars have a reputation for shedding value quickly, and BMW is no exception. A high sticker price may feel justified the day you drive off the lot, but five years later the resale numbers…