The 2023 BMW X1’s European rollout continues, and France is the latest market to receive the third-generation model. To celebrate its local launch, the compact luxury made the trip to Annecy, a city in the Haute-Savoie department located in the Auvergne-Rhône-Alpes region in the southeastern part of the country. The photo shoot features the top diesel model equipped with the optional M Sport Package.

BMW France decided to go with an xDrive23d painted in M Portimao Blue metallic and equipped with 19-inch alloy wheels. Before any other extras this specification might have, you’re looking at an X1 that costs at least €56,000 at home in Germany. It’s a reminder of how pricey vehicles have gotten in recent years, and we’re not necessarily talking only about models from luxury brands.

2023 BMW X1 M Portimao Blue 13 830x554

That’s not to say the X1 is overpriced considering you get a lot of car for the money. The U11 generation is considerably larger than its predecessor and offers a more spacious cabin along with a large cargo area. With this having the more powerful 2.0-liter diesel engine and all-wheel drive, these upgrades quickly drive up the asking price.

The 2023 BMW X1 is a solid all-rounder for European families that regularly drive outside of the city where a diesel engine shines with its fuel economy. Naturally, this xDrive23d has quite a few options to make it look better in official images, including adaptive LED headlights, a Harman Kardon surround sound system, and a panoramic sunroof.

With the U11, the Munich-based marque has crammed a lot more tech and has extended the list of customizations. You can now even get an Individual paint or 21-inch M Performance wheels, not to mention the purely electric iX1 and the forthcoming M35i model with over 300 horsepower. These are all ingredients for another high-volume product to bank on the SUV boom that’s not showing any signs of slowing down.

Source: BMW