BMW remains focused on cutting down on emissions, according to the most recent speech held by its CEO, Oliver Zipse. The company managed to cut its CO2 emissions across its fleet by an average of 40 percent in the last 20 years and there are no signs of slowing down. Furthermore, investments in electrified cars and cleaner tech have grown significantly in recent years, even threatening the profitability of the entire Group.

The Bavarian brand is not planning on stopping or even slowing down anytime soon. Their plans have been disclosed recently, during a conference discussing the financial results recorded over the last 9 months of the year. Speaking about the future, Oliver Zipse laid out what seems like a simple but incredibly ambitious plan:

“Over the next few years, we will continue to increase the amount of electrified vehicles in our line-up. In Europe, we are following an ambitious growth logic for our electrified vehicles: a quarter of our sales volume in 2021; a third in 2025; half in 2030.”

By the end of the year, BMW will have 12 fully electric and plug-in hybrid models on sale and next year we’ll get even more choices. In 2020 the BMW iX3 will be launched, while just a year later we’ll get two more pure EVs in the range, in the shape of the i4 and the iNext.

At the moment, BMW accounts for 21 percent of the electromobility market in Germany and things are looking up with the launch of the Mini Cooper SE that has over 78,000 orders already registered. The BMW i3 is also proving to be quite successful as well, even though it is already 5 years old. Over 160,000 units have been sold so far and BMW expects it to gain even more momentum.

Furthermore, BMW is still mentioning hybrid-powered vehicles as an ongoing project, something that doesn’t really happen at other companies. Whether we’ll get to see a fuel-cell vehicle from the Bavarians enter mass production in the future remains a mystery, but they did say a limited-run X5 using that tech will be built to see how customers react to it.