BMW M CEO Frank van Meel is knows that the M Division is in need of a boost if it wants to catch up to rivals AMG and Audi Sport. Not that BMW’s M Division isn’t competitive. In fact, quite the contrary. Despite most of its cars being the oldest in their respective segments, all BMW M cars are still highly competitive. However, customers are starting to prefer cars from Mercedes-AMG and Audi Sport, as they both start to pass BMW M in sales. So van Meel knows that BMW M needs to increase its model portfolio as well as enhancing the cars it already has.
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The first car to begin this massive product offensive is the BMW M3. As the car that everyone thinks of when they think the M Division, the M3’s success is necessary to the brand. “Along with the M5, the M3 is a crucial car for BMW M,” said van Meel. “It wasn’t the first fully fledged M car but it continues to stand for everything the brand is based upon.” Unfortunately for the BMW M3, it has to contend with the new Mercedes-AMG C63 (a customer favorite), the mighty impressive Audi RS4 and the superb Alfa Romeo Giulia Quadrifoglio.
To insure that the next-gen M3 is a stud, we’re hearing that BMW will be going the plug-in hybrid, all-wheel drive route. That would be a drastic turn for the famous nameplate and a segment-first, for better or worse. One thing’s for certain, expect the next M3 to be very, very fast.
But it’s not only the BMW M3 that will be leading the M Division into the future. A BMW M2 CS is on its way, bringing a small, hardcore performance car to BMW. There will also be an X3 M, a first for BMW and a car that fans and customers alike with love. Sitting at the top of the M Division will be the upcoming BMW M8, which will not only be stunning but should be a riot to drive as well.
BMW will also be bringing a new M4, X4 M and even a possible Z4 M will all be introduced in the coming years. BMW M needs to ramp up its model line and offer more products that customers really want, if it wants to keep up with its more popular rivals from Mercedes-AMG and Audi Sport.