BMW Won’t Return To F1 Because It’s “Too Much Of A Laboratory”
M CEO Frank van Meel has valid reasons for why BMW isn't planning an F1 comeback anytime soon.
M CEO Frank van Meel has valid reasons for why BMW isn't planning an F1 comeback anytime soon.
Frank van Meel says BMW M isn't being pressured to launch electric vehicles but is convinced there’s room for an M3 without a combustion engine.
BMW M CEO reckons developing an electric M3 is like creating a "natural enemy" for the long-running combustion-powered model.
The stick shift's gradual demise shouldn't be attributed solely to declining demand, as several other factors are also contributing to its disappearance.
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Several factors contributed to weaker demand in the first six months of the year. Some were temporary, while others are more permanent.
BMW M boss pledges the new M3 models "will go to the extremes, not the in-between," meaning a pure inline-six version and a fully electric sibling.
BMW M's head honcho is a bit surprised about the popularity of the M3 Touring and M5 Touring in Australia.
BMW M boss is open to the idea of a new exclusive model to follow up on the Speedtop, but there aren't any plans.
CEO Frank van Meel pledges BMW M has no intention of dropping combustion engines, insisting demand remains strong.
The M2 CS, M3 CS, and M4 CS may look cut from the same cloth, but they aren’t stepping on each other’s toes.
M boss claims electric cars won't pretend to have combustion engines, but instead offer an "emotional connection" through emulated gearshifts and sounds.