BMW Knows The Biggest Threat To The M3 Comes From Within
BMW M CEO reckons developing an electric M3 is like creating a "natural enemy" for the long-running combustion-powered model.
BMW M CEO reckons developing an electric M3 is like creating a "natural enemy" for the long-running combustion-powered model.
The stick shift's gradual demise shouldn't be attributed solely to declining demand, as several other factors are also contributing to its disappearance.
Several factors contributed to weaker demand in the first six months of the year. Some were temporary, while others are more permanent.
BMW M boss pledges the new M3 models "will go to the extremes, not the in-between," meaning a pure inline-six version and a fully electric sibling.
ADVERTISEMENT
BMW M's head honcho is a bit surprised about the popularity of the M3 Touring and M5 Touring in Australia.
BMW M boss is open to the idea of a new exclusive model to follow up on the Speedtop, but there aren't any plans.
CEO Frank van Meel pledges BMW M has no intention of dropping combustion engines, insisting demand remains strong.
The M2 CS, M3 CS, and M4 CS may look cut from the same cloth, but they aren’t stepping on each other’s toes.
M boss claims electric cars won't pretend to have combustion engines, but instead offer an "emotional connection" through emulated gearshifts and sounds.
The do-it-yourself transmission hinders performance and fuel efficiency, according to M's head honcho.
BMW M CEO Frank van Meel announces a massive product offensive with a plethora of M and M Performance models coming soon.