Not long ago we wrote about the BMW Individual paint configurator. It’s a website set up by the people over at BMW UK and it allows you to check out all the colors of the Individual catalogue and what they look like on a BMW M3. At the moment, that’s the only car you can check out wearing all the colors but it’s good enough to give you a rough idea as to the colors available. Among those colors you’ll also find paints like Imola Red, a rather rare shade from BMW.

Imola Red is probably the most eye catching shade of red BMW has on offer and it certain draws a lot of attention. Chip in the most expensive car you can get from the Bavarian range and things get out of hand quick. The owner of this BMW M760Li xDrive also decided to go with red leather for the inside of the car and that’s definitely a controversial choice. However, each person has different taste and if the person who ordered this car prefers red, who are we to judge?

On the outside you’ll also notice a couple of changes in terms of design compared to the stock model. The front bumper is now sporting a 3D Design splitter while round the back you’ll notice the boot lid spoiler done in the same color as the rest of the car. On the sides, carbon fiber side mirror covers bring a touch of color to the mix while the M Performance bi-color wheels aren’t bad at all either.

And since we’re dealing with an M760Li xDrive this car is not all about the bark but it can also bite. The 6.6-liter V12 engine under the hood takes care of that, with its 600 HP and 800 Nm (584 lb-ft) of torque. The 2.2-ton limousine can move in a hurry if it wants to, doing 100 km/h (62 mph) from standstill in 3.7 seconds as we’ve seen plenty of times. Does that make this BMW a real-life red land rocket?