When the BMW XM Label Red was revealed, there was something a bit unusual about its color offerings—there weren’t many. From the normal list of factory colors, the Label Red is pretty boring. However, BMW…
BMW Individual traces its roots to 1992 when the “Karl Lagerfeld” 750iL (E32) made its debut with a two-tone paint and a fancy interior. To mark 30 years of personalizing cars to an even higher…
What sets simple cars and luxury cars apart can usually be found in the reason for why they’re made Models part of the former category are usually meant to be practical and take you simply…
BMW announced today that its largest SUVs in the range will get a few more customizations starting this December. The biggest news is that the BMW Individual Composition will be made available for the X5,…
People usually associate BMW with dark colors. Of course, that will depend a lot on the model we’re talking about but just looking through the usual paint colors picked by people or offered by BMW,…
A while back BMW launched a special website aimed at providing a better clue regarding the huge amount of options available in the Individual range. You could go on it, choose your preferred car and…
There isn’t a lot we don’t already know about the BMW 740Li and that’s absolutely normal since the model has been around for quite some time now. As a matter of fact, the 7 Series…
One of the most interesting way to make your BMW stand out is to give it an Individual color. As part of BMW’s Individual customization program, you can choose from almost any color you can…
Last year, to celebrate 25 years of BMW Individual excellence, BMW joined forces with Nautor’s Swan, one of the most iconic sailing boatyards in the world. They put together a truly bespoke model under the…
BMW Individual is what you want to get if you really want your car to be unique. And by that I don’t mean the way it was configured, as the chances of someones configuring a…
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