As the new “Premium Limousine” partner of Swiss International Airlines (SWISS), BMW has introduced the fully electric BMW i7 xDrive60 as a key component of the SWISS Premium Service. This luxurious offering aims to enhance…
Before BMW acquired Rolls-Royce in 1998, the company had their own plans and aspirations for an ultra-luxury line above the 7 Series flagship. In Steve Saxty’s third book, “BMW Art by Design” he explores a…
When it launched in 2023, the new BMW 7 Series showcased an interior design that emphasizes luxury and modernity. One of the standout features of this model is its cashmere interior, which marks a significant…
BMW of North America posted their best ever sales year. For the BMW brand, U.S. sales reached 107,881 vehicles in Q4 2023, marking a 6% increase from the 101,738 vehicles sold in the same period…
The Interaction Bar was one of the novelties in the new 2023 BMW 7 Series. The Interaction Bar is a seamless glass-look light and function bar, cleverly concealing the air vents to create an almost…
If you want a brand-new luxury car, you’re likely going to spend six-figures. All the good ones wear sticker prices either at or exceeding the six-figure mark. One of the most popular cars in the…
This new BMW 7 Series is one of the most impressive 7ers in a long time. It might even be the best driving 7 Series since the E38. However, it needs to be because its…
Luxury car buyers are beginning to lean toward electric vehicles. Last year, Tesla dominated the premium car sales sheet, proving that buyers with deep pockets preferred EVs. BMW customers are now showing that preference, as…
Back in the early 2000s, BMW took the 5.4-liter V12 engine from its 7 Series and converted it to run on hydrogen. Strangely, it actually was similar to Chevy’s Flex Fuel engines, in that it…
The 7 Series has been the flagship BMW model for six generations, seven if you count the G70, which is only now starting to reach US dealer showrooms. A full-size executive sedan has always been…
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