BMW has hosted a video on how they are implementing Microsoft Surface for product configuration. BMW is the first car manufacturer worldwide to use this product commercially. By interacting with this multi-touch surface that runs on special hardware and software provided by Microsoft, customers can configure their BMW and instantly see their results.
The Microsoft Surface is a multi-touch interface that allows a user or multiple users to manipulate digital content by using hand movements instead of a mouse or keyboard. BMW will take the customer experience to another level with this technology, basically each customer can configure their future car by simply placing some small tiles on the touch-screen and the car’s color will change instantly. This also applies to different trims or wheel.
Authored by Jason at Porsche Report