BMW Global Sales Jumped In Q3 2025 But MINI Is The Real Star
There's good news on nearly all fronts as the M division and Rolls-Royce also had a positive third quarter.
There's good news on nearly all fronts as the M division and Rolls-Royce also had a positive third quarter.
The upcoming EV rollout won't put a dent in profitability because the investment in Neue Klasse has already been made.
The 5 Series shot up by 202.2% compared to the same quarter last year.
BMW posts strong growth across cars and SUVs, MINI surges 37.6% in U.S. sales.
ADVERTISEMENT
BMW is encouraged by the success MINI is having with the agency model.
The latest sales numbers from Europe show BMW is extending its sales dominance against its main two rivals in the luxury segment.
BMW led Germany’s premium EV market in July 2025 with 5,454 BEV sales, outpacing Audi and Mercedes, and closing in on Volkswagen’s total lead.
EVs account for 25% of BMW Group deliveries in the first half of 2025. With PHEVs, the share of electrified vehicles rises to nearly 40%.
BMW M posted its best-ever H1 sales with nearly 106,000 vehicles sold—far ahead of Mercedes-AMG’s 68,202. New M5 and M60 EVs set up a strong second half.
BMW posted a €4.015B profit in H1 2025—down 29% but better than rivals. Sales stayed flat globally, with strong results in Europe offsetting China’s slump.
Cumulative sales of the 5 Series Sedan and Touring have jumped by more than 40% in the first half of 2025 compared to H1 2024.