BMW Crushes Mercedes With Big Q3 2025 Sales Lead
BMW widens its global lead over Mercedes with 8.8% sales growth in Q3 2025 as Mercedes falls 12%.
BMW widens its global lead over Mercedes with 8.8% sales growth in Q3 2025 as Mercedes falls 12%.
BMW lowers its 2025 profit forecast as weaker Chinese sales and postponed EU–US tariff refunds cut margins and cash flow.
There's good news on nearly all fronts as the M division and Rolls-Royce also had a positive third quarter.
The upcoming EV rollout won't put a dent in profitability because the investment in Neue Klasse has already been made.
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The 5 Series shot up by 202.2% compared to the same quarter last year.
BMW posts strong growth across cars and SUVs, MINI surges 37.6% in U.S. sales.
BMW is encouraged by the success MINI is having with the agency model.
The latest sales numbers from Europe show BMW is extending its sales dominance against its main two rivals in the luxury segment.
BMW led Germany’s premium EV market in July 2025 with 5,454 BEV sales, outpacing Audi and Mercedes, and closing in on Volkswagen’s total lead.
EVs account for 25% of BMW Group deliveries in the first half of 2025. With PHEVs, the share of electrified vehicles rises to nearly 40%.
BMW M posted its best-ever H1 sales with nearly 106,000 vehicles sold—far ahead of Mercedes-AMG’s 68,202. New M5 and M60 EVs set up a strong second half.