BMW Crushes Mercedes in 2025 US Luxury Sales Battle
BMW won the 2025 US luxury sales race with 388,897 vehicles sold, beating Mercedes-Benz (343,200) by 85,697 units.
BMW Comfortably Beats Mercedes In The 2025 Luxury Sales Race
BMW sold nearly 370,000 more cars than archrival Mercedes last year. Both German luxury brands were down YoY.
BMW Cuts Prices On 31 Cars In China To Counter Falling Sales
The long-wheelbase i7 M70 is now $43,000 cheaper while the stretched iX1 has had its price slashed by nearly a quarter.
BMW Group Sales Climbed In 2025, But BMW Brand Fell Slightly
Although BMW and Rolls-Royce were down, the success of MINI helped the BMW Group increase year-over-year sales.
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Winners And Losers: BMW USA’s 2025 Sales By Model Series
This is how each BMW model performed last year in the United States. Yes, the XM came dead last.
BMW USA 2025 Sales Hit Record, But Lower Demand for Electric Vehicles
Third consecutive annual record masks a troubling Q4 slowdown and a 45.5% plunge in battery electric vehicle sales.
Half Of BMW Sales In Belgium And Luxembourg In 2025 Were EVs
Electric vehicles are expected to reach 60% of total BMW sales in 2026 in the region, driven by the iX3's launch.
Electric Surge: EVs Now Make Up 18% Of BMW Group Sales
Factor in plug-in hybrids, electrified vehicles have a 26.2% share.
BMW M Sales Surge 7.9% — A Record Year for The Performance Division
BMW M sales rose 7.9% in 2025, making it one of BMW Group’s biggest growth drivers alongside electrified models.
The Three Biggest Threats BMW Faces in 2026
BMW enters 2026 facing major challenges — Chinese rivals, EV price wars, and trade tensions threaten its global dominance.
BMW Reclaims U.S. Luxury Sales Crown in Q3 2025 as Hybrids Surge
BMW tops Lexus to become America’s best-selling luxury brand, driven by booming plug-in hybrid demand
