The BMW Group Continues To Have A Hard Time In China
BMW and MINI were down by 30.2% in the second quarter of 2026. Through June, demand has fallen by 20.4%.
BMW and MINI were down by 30.2% in the second quarter of 2026. Through June, demand has fallen by 20.4%.
Even though it fell 6.2%, BMW still hit 1 million sales in the first six months of the year. It comfortably outsold rival Mercedes, which only moved 837,200 vehicles.
BMW's lead over Lexus grew to over 17,000 units by midyear, as Mercedes-Benz and Audi await Q2 sales reports.
BMW reports Z4 demand doubled while the iX continued its downfall, plummeting by 46.8%. Despite its imminent retirement, the X5 had a surprisingly great second quarter, rising by 41.6%.
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Light trucks and PHEVs drove the gain, while combined EV sales fell 18.1% ahead of the iX3 and i7 launch.
EBIT margin guidance slashed to 1-3% as China combustion sales fall and BMW accelerates its cost-cutting program.
In the first four months of 2026, BMW registrations in Europe were up by 1.1% to 267,075 cars, well ahead of its main rivals.
Even before i3 order books open, BMW is happy to report a massive spike in demand for electric cars in Europe during the first quarter of 2026.
The most affordable crossover leads the sales charts for the first quarter of the year, ahead of major changes coming in 2027.
A soft April hides a strong year -- and Mercedes' lead is thinner than the numbers suggest.
BMW sold fewer cars, made less money, and still hit its margin target. Here is how the quarter actually broke down."