BMW Moves Germany’s Top Executive to Lead China Operations
BMW's successful German market turnaround architect heads to China as the brand faces its toughest market challenge in years.
BMW's successful German market turnaround architect heads to China as the brand faces its toughest market challenge in years.
The X5 and X1 were the most popular BMW models in Romania last year, followed closely by the 4 Series.
BMW’s diesel mix in Germany slipped below 30% for the first time in 2025—yet the X6 and X7 still post diesel take-rates above 75%.
The BMW X1 finished 23rd overall but was the best-selling luxury crossover on the continent.
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The long-wheelbase iX3 is one of more than 20 models BMW is launching this year in China, where demand continues to drop.
Counting plug-in hybrids, electrified models had a share of over 40% on the continent.
BMW held on to its globally luxury sales crown last year, beating both Mercedes-Benz and Audi.
BMW won the 2025 US luxury sales race with 388,897 vehicles sold, beating Mercedes-Benz (343,200) by 85,697 units.
BMW sold nearly 370,000 more cars than archrival Mercedes last year. Both German luxury brands were down YoY.
The long-wheelbase i7 M70 is now $43,000 cheaper while the stretched iX1 has had its price slashed by nearly a quarter.
Although BMW and Rolls-Royce were down, the success of MINI helped the BMW Group increase year-over-year sales.