BMW Will Begin Direct Sales In Europe From 2027
BMW is encouraged by the success MINI is having with the agency model.
BMW is encouraged by the success MINI is having with the agency model.
The latest sales numbers from Europe show BMW is extending its sales dominance against its main two rivals in the luxury segment.
BMW led Germany’s premium EV market in July 2025 with 5,454 BEV sales, outpacing Audi and Mercedes, and closing in on Volkswagen’s total lead.
EVs account for 25% of BMW Group deliveries in the first half of 2025. With PHEVs, the share of electrified vehicles rises to nearly 40%.
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BMW M posted its best-ever H1 sales with nearly 106,000 vehicles sold—far ahead of Mercedes-AMG’s 68,202. New M5 and M60 EVs set up a strong second half.
BMW posted a €4.015B profit in H1 2025—down 29% but better than rivals. Sales stayed flat globally, with strong results in Europe offsetting China’s slump.
Cumulative sales of the 5 Series Sedan and Touring have jumped by more than 40% in the first half of 2025 compared to H1 2024.
A new Trump–EU deal lowers U.S. tariffs on EU cars to 15% starting August 1. Here’s what it means for BMW pricing, U.S. production, and its 2025 outlook.
BMW (excluding MINI and Rolls-Royce) delivered 1,070,814 cars in the first six months of the year, -2.3% compared to the same period of 2024.
BMW leads the U.S. premium car market in the first half of 2025 with 178,499 sales, outpacing Mercedes and Audi. Here’s what the latest numbers reveal about the top luxury brands.
BMW has surpassed Mercedes-Benz in Germany’s premium car market—excluding commercial vehicles—for the first half of 2025. EV momentum and Neue Klasse could shift the balance long-term.