Marketing is a tough gig. You have to walk the line between attention-getting and enduring, keeping it catchy without getting too kitsch. BMW hit gold with “The Ultimate Driving Machine,” which arrived in the 1970s…
As everyone knows, Jaguar recently underwent a rebrand that aims to position it as an upper-luxury rival to Porsche, Bentley and Aston Martin. The British marque’s volume models, such as the XE sedan, the F-Pace…
For years, Real Time Traffic Information (RTTI) has been the go-to companion for BMW drivers, ensuring swift navigation to their destinations. Now, BMW is taking the driver’s seat in reaching out to other road users…
Between November 24 and November 30, if you’re interested in buying a certain digital product or service from BMW, you might want to keep an eye out for the Black Week promotions. That’s because during…
Innovation not only takes place within the BMW factories, but also inside the marketing departments in Munich where the company looks forward to new ways to engage its customers. And what vehicle could be better…
BMW and MINI have recently announced a change in their marketing teams in the US, and that change was rather noticeable – the new ad spots that came out after the announcements brought a fresh take…
At the BMW 100 Years Exhibit in Los Angeles, BMWBLOG sat down with Hildegard Wortmann, Senior Vice President Brand BMW. Ms. Wortmann joined BMW in 1998 and has played a crucial role in the successful…
BMW recently made the interwebs explode with its news of the upcoming M2. The BMW M2 is the go-fast version of most enthusiasts’ favorite Bavarian and the least expensive proper M Division product. So, naturally,…
BMW, Mercedes-Benz and Audi, all three German luxury car manufacturers are selling more cars than ever, with BMW becoming the best selling luxury car brand in the world. For the month of August, all three brands have…
BMW with the help of agency Kirshenbaum Bond Senecal + Partners is launching a social campaign and website dubbed Snowchat, which will let users share pictures that last only seconds. The inspiration comes from the…
Popular this week
