BMW tried to shift its iconic “Ultimate Driving Machine” slogan to a new “Joy” campaign in 2010. The move stirred backlash from fans, dealers, and journalists—but also boosted sales. Here’s why “Joy” remains part of BMW’s marketing story.
Jaguar’s bold rebrand aims to rival Porsche and Bentley but risks alienating its heritage. Discover what BMW can learn from Jaguar’s approach and how iconic automotive brands can evolve without losing their core identity
Experience the road like never before! BMW's revolutionary ad campaign blends real-time traffic with personalized ads.
Since its inception in 2017, Black Week has been a resounding success, ranking as the BMW Group's most successful online sales promotion.
ADVERTISEMENT
BMW announced a new partnership this week, this time with the New Jersey Devils. BMW will now be the automotive partner of the NHL team
Director Oison Tymon says that the M2 Competition managed to destroy 117 rolled-up bamboo mats in under 60 seconds by using a blade
CPO sales are on the rise and BMW wants to make sure you know it by launching two new spots for TV networks in the US.
At the BMW 100 Years Exhibit in Los Angeles, BMWBLOG sat down with Hildegard Wortmann, Senior Vice President Brand BMW.
In a recent push to attract millennials, BMW is changing its marketing and ad campaigns. We interview Manuel Sattig, BMW's Brand Manager, about it.
BMW, Mercedes-Benz and Audi all saw monthly increases in sales for the month of August. Does their increased market share dilute their brand images?
BMW with the help of agency Kirshenbaum Bond Senecal + Partners is launching a social campaign and website dubbed Snowchat
