Latest BMW News

BMW wasn’t kidding when it promised more than 40 new or updated cars by the end of 2027. Nearly every model is getting the Neue Klasse treatment, including the mighty M5. Even though deliveries of…

You were probably a little disappointed to see BMW’s limited color palette for the iX3. Aside from mundane shades of black, white, grey, and silver, there are only a handful of proper colors. This Ocean…

When BMW unveiled the new iX3 – the first production model of the Neue Klasse – it also quietly introduced a fresh take on one of its most recognizable symbols: the BMW roundel. At first…

The BMW Group has announced another leadership reshuffle at MINI, marking the brand’s third change at the top in just over a year. Effective October 1, 2025, Jean-Philippe Parain will become Head of MINI, succeeding…

As Apple rolls out its next-generation CarPlay Ultra, many automakers are rushing to integrate it across their lineups. BMW, however, is taking a different stance. At least part of the reason might come down to…

We’re no strangers to BMW-branded perfumes, but an M-branded bottle is a pleasant surprise. In fact, there are three distinct fragrances, each celebrating different eras of the “world’s most powerful letter.” Created by perfumers Frank…

It makes perfect sense for BMW to kick-start the Neue Klasse campaign with the 2026 iX3. It’s a highly lucrative segment for the brand, so it’s only logical to begin where there’s a strong customer…

Seemingly out of nowhere, rumors surfaced last month about a potential tie-up between BMW and Mercedes. Reports from Germany’s Manager Magazin and the UK’s Autocar suggested the two luxury giants were exploring an unlikely partnership,…

BMW of North America has identified a defect affecting certain 2026 model year X5 and X7 vehicles built at BMW Group Plant Spartanburg between August 5 and August 20, 2025. According to documents filed with…

BMW chose one of Munich’s most prestigious backdrops to showcase its first Neue Klasse production model. Max-Joseph Platz, home to the Bavarian State Opera, was transformed into an open-air stage where the new 2026 BMW…