BMW X2

BMW first to launch try before you buy Snapchat filter

BMW first to launch try before you buy Snapchat filter

BMW goes fully digital in their purchase funnel. According to The Drum, BMW is the first brand to use Snapchat’s new AR ‘augmented trial’ Lens which lets customers visualize how products look in the real…

BMW X2 M35i with 300 hp planned for 2018

BMW’s freshest and most hipsterish SUV to date – the X2 – was unveiled last month and will arrive in 2018 across several global markets. At launch time in March 2018, powering the BMW X2…

Jaguar E-Pace -- BMW X1/X2's most dangerous competitor?

Jaguar E-Pace — BMW X1/X2’s most dangerous competitor?

If you were to tell a car enthusiast even ten years ago that Jaguar would make a front-wheel drive, transverse-engine crossover, they’d laugh in your face. The idea of a tiny, front-wheel drive Jaguar crossover is…

Experience the BMW X2 Using Holograms Thanks to Microsoft

BMW X2 dresses up in time for Halloween

BMW X2 dresses up in time for Halloween

Following its two camouflaged outings through the urban jungle and at Milan Fashion Week, the new BMW X2 is now the protagonist in yet another mystery sighting, this time for Halloween. From its origins through…

BMW X2 Configurator goes live in France

BMW X2 Configurator goes live in France

The BMW X2 is the latest crossover to come from Bavaria and it’s also the smallest and most youthful. It’s the car designed to bring in a younger, more active customer, one that might have…

Video: BMW X2 Gets a Different Kind of Launch Film

For a while now, whenever BMW launched a new car they made sure it came out with what they call an official launchfilm. In these clips the car’s purpose is basically explained and we get…

Photo Comparison: BMW X2 vs BMW X1

Photo Comparison: BMW X2 vs BMW X1

When we first told you fine readers that a BMW X2 was in the works, many enthusiasts were worried that it would just be a BMW X1 with its roof chopped at the back. There…

BMW X2 brings a cool and fun color palette

BMW X2 brings a cool and fun color palette

When it comes to market in 2018, the new BMW X2 will be the brand’s most chic, hipsterish and fun car to look at. And hopefully to drive as well. Its new and fresh design…