Nearly ten years ago, BMW films made history in the automotive world by moving away from “classic advertising” to a more engaging medium: videos. A form of branded content, all eight films featured popular filmmakers…
Chris Bangle is back in the spotlight. Inframe.tv created a documentary on Chris Bangle and allowed him to freely speak about design and his days at BMW, and in our opinion, this is the best…
Our own Hugo Becker is attending the US premiere of the new 2011 BMW X3. Along with a tour at the expanded Spartanburg plant, Hugo will also have a chance to drive the X3 on…
“Hands-free tailgate opening” is a new innovative function that allows BMW customers standing behind the vehicle to open the luggage compartment automatically with a movement of their foot. The “hands-free tailgate opener” will be available…
Back in January, a story in the New York Times dispelled the ’spinning propeller’ myth of the BMW roundel. As our own Hugo Becker wrote at the time, the the origins of the blue and…
We can never get tired of BMW videos and especially those involving some sort of race cars and drifting. Today, we have a special video involving the ALMS BMW M3 GT2 and its drivers, Joey…
After a warm reception with the first film Ambush, BMW Films introduced Chosen to the online community. Chosen tells the story of The Driver picking up a young child exiting a boat from China. The…
BMW’s marketing and advertising have never been a group to let an audience down. Across the years, BMW have provided innovative ways in which to present their message of the Ultimate Driving Machine and despite…
BMW owners and fans are said to be very passionate, a common trait that connects all of us, not only to each other, but also to the brand. We go from uber taking care of…
Averaging about ten minutes each, The Hire was a series of eight short films produced for the internet viewing from 2001 to 2002. A form of branded content, all eight films featured popular filmmakers from…
Popular this week
