iX3
Qualcomm Technologies and BMW have officially launched Snapdragon Ride Pilot, a new automated driving system that marks the result of a three-year collaboration. The technology made its debut in the all-new BMW iX3, and has…
Horatiu Boeriu / September 6, 2025
MINI
A few days before the IAA Mobility show officially opens, I had the chance to see MINI’s latest collaboration with Deus Ex Machina at the brand’s Pavilion in central Munich. Two one-offs sat quietly inside,…
Horatiu Boeriu / September 6, 2025
iX3
The all-new BMW iX3 is more than just the brand’s latest electric SUV. It’s the first production Neue Klasse model, which means it carries the weight of being both a design statement and a technology…
Horatiu Boeriu / September 6, 2025
News
On the same day BMW unveils the new iX3, its arch-nemesis Mercedes is previewing a direct rival. No longer called EQC, the new model goes by the GLC with EQ Technology moniker and boasts a…
Horatiu Boeriu / September 5, 2025
Concepts
The Audi Concept C Previews A BMW i4 Coupe Rival
by Horatiu Boeriu / Date: September 2, 2025
News
Five years ago, BMW looked out of touch. While rivals raced to declare the death of the combustion engine and promised all-electric futures, Munich refused to commit. It sounded timid, even old-fashioned. But today, that…
Horatiu Boeriu / September 2, 2025
Motorrad
At the IAA Mobility 2025 show in Munich, BMW Motorrad revealed the Vision CE, a concept that offers a fresh look at how electric two-wheelers could fit into city life. Unlike most scooters, the Vision…
Horatiu Boeriu / September 1, 2025
Racing
The 2025 Silverstone Classic once again lived up to its reputation as one of the biggest historic racing festivals in the world. This year, BMW was front and center, represented across several race grids and…
Horatiu Boeriu / August 30, 2025
4 Series
The 2025 BMW 4 Series continues to prove why it’s a cornerstone of BMW’s lineup and a benchmark in its class. In J.D. Power’s latest rankings of cars with the best quality, appeal, and dependability,…
Horatiu Boeriu / August 29, 2025
BMW M4
Every year, Monterey Car Week delivers a parade of one-offs, concepts, and ultra-rare machines. But few had people craning their necks quite like the Bovensiepen Zagato. Even better, we didn’t just get to see it…
Horatiu Boeriu / August 27, 2025
News
BMW has reached another milestone in its shift toward electrification. The company delivered its three millionth vehicle with an electrified drivetrain, marked by the handover of a 3 Series plug-in hybrid built at the Munich…
Horatiu Boeriu / August 27, 2025