BMW Crushes Mercedes in 2025 US Luxury Sales Battle
BMW won the 2025 US luxury sales race with 388,897 vehicles sold, beating Mercedes-Benz (343,200) by 85,697 units.
Horatiu Boeriu
BMW ALPINA B8 Gran Coupe: This Will Be a Future Design Classic
ALPINA B8 Gran Coupe review: 612 hp, hand-built luxury, and timeless design. Why this is one of the best looking BMWs ever made.
BMW Alexa+ Integration: Hands-On with AI Assistant | CES 2026
BMW's Alexa+ integration brings conversational AI to Neue Klasse. We tested it extensively in the iX3 at CES 2026—here's what you need to know.
BMW USA 2025 Sales Hit Record, But Lower Demand for Electric Vehicles
Third consecutive annual record masks a troubling Q4 slowdown and a 45.5% plunge in battery electric vehicle sales.
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2026 BMW iX xDrive45 First Impressions: Real Range, Comfort and Daily Driving
We spent a year with the iX M60. Now we're testing the new entry-level xDrive45. Here's what surprised us.
BMW iX4: First Electric Sports Activity Coupe Spotted
BMW's iX4 spy shots show an aggressive electric SAC with coupe proportions, iDrive X, and a dramatic roofline.
Top 5 ALPINA Cars: 61 Years of Independence Ends Today
From the world's fastest sedan to ultra-rare grand tourers, these five cars defined ALPINA before BMW took over
The BMW M5 Touring: America’s Ultimate One-Car Solution for 2026
With 717 horsepower, family-sized cargo space, and electric range, BMW's first US M Touring delivers it all
BMW ALPINA Launches as Standalone Brand, 7 Series Models Rumored in 2026
BMW takes full control of ALPINA, positioning it as a luxury brand between 7 Series and Rolls-Royce with new models arriving late 2026
25 Years of the Modern MINI: How the 2001 Reboot Changed BMW Group
MINI’s modern era began April 26, 2001 at Plant Oxford. A look back at the BMW-era reboot—from Paris 2000 to global production
This Is the Most Beautiful BMW Ever Made (And It’s Not Even Close)
The BMW Z8 (E52) is BMW’s most beautiful design—clean proportions, 507-inspired elegance, and a halo-car vibe BMW can’t justify today.
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