Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
BMW iDrive 9 - Exclusive DEMO

BMW iDrive 9 – Exclusive DEMO

Welcome to our exclusive demo of iDrive 9, the latest version of BMW’s infotainment system. In this video, we’ll give you a first look at what’s new with iDrive 9 and what you can expect…

BMW XM Label Red - An Exclusive Review and Video

BMW XM Label Red – An Exclusive Review and Video

We bring you an initial video review of the all-new BMW XM Label Red from the Shanghai Auto Show 2023. This review showcases an exclusive glimpse of the exterior and interior design of the BMW…

BMW CFO Foresees Future Purchase of BMWs from Your Sofa

TRE Launches a BMW G87 M2 Carbon Fiber Bodykit

TRE Launches a BMW G87 M2 Carbon Fiber Bodykit

TRE, a manufacturer of high-performance aftermarket car parts, introduces a custom-designed carbon fiber bodykit for the new BMW M2 G87. The aero package features a front splitter, front bonnet, side fender trim, side skirts, rear…

How is BMW XM Label Red different from the regular XM?

How is BMW XM Label Red different from the regular XM?

Earlier this week, the BMW XM Label Red was introduced, which did not come as a surprise to us. In 2021, we initially reported on BMW’s consideration of using the Label naming convention for the…

World's First 2023 BMW M2 Crash Caught on Camera

World’s First 2023 BMW M2 Crash Caught on Camera

That didn’t take long! This might be the world’s first crash of a brand-new 2023 BMW M2. A video published by g2_mike to Instagram reveals the damaged rear-end of a Brooklyn Grey G87 M2. A brief…

Review: Doug DeMuro's Take on the 2023 BMW M2

Review: Doug DeMuro’s Take on the 2023 BMW M2

Doug Demuro, the popular YouTuber, has recently released his review of the 2023 BMW M2. True to his style, he primarily highlights the car’s unique features and quirks, along with his personal driving experience on…