Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
BMW CFO Foresees Future Purchase of BMWs from Your Sofa

BMW CFO Foresees Future Purchase of BMWs from Your Sofa

BMW’s shift to the agency model in sales will bring changes to the way customers purchase their cars. Of course, this approach will only apply to certain markets, no changes are expected in the United…

TRE Launches a BMW G87 M2 Carbon Fiber Bodykit

TRE Launches a BMW G87 M2 Carbon Fiber Bodykit

TRE, a manufacturer of high-performance aftermarket car parts, introduces a custom-designed carbon fiber bodykit for the new BMW M2 G87. The aero package features a front splitter, front bonnet, side fender trim, side skirts, rear…

How is BMW XM Label Red different from the regular XM?

How is BMW XM Label Red different from the regular XM?

Earlier this week, the BMW XM Label Red was introduced, which did not come as a surprise to us. In 2021, we initially reported on BMW’s consideration of using the Label naming convention for the…

World’s First 2023 BMW M2 Crash Caught on Camera

Review: Doug DeMuro's Take on the 2023 BMW M2

Review: Doug DeMuro’s Take on the 2023 BMW M2

Doug Demuro, the popular YouTuber, has recently released his review of the 2023 BMW M2. True to his style, he primarily highlights the car’s unique features and quirks, along with his personal driving experience on…

2023 BMW M2- The First Unofficial Weight

2023 BMW M2- The First Unofficial Weight

Customers are finally getting their hands on the new 2023 BMW M2 and are excited to put some of BMW’s claims to the test. Among these claims is the weight of the car. Despite not…

How to Activate Launch Control in Your Automatic BMW

How to Activate Launch Control in Your Automatic BMW

If you’re looking to get the most out of your BMW’s 8-speed automatic transmission, you might want to activate the launch control feature. This feature can help you launch your car with maximum acceleration, which…

Is the 2023 BMW M2 a mini-M4?

Is the 2023 BMW M2 a mini-M4?

Many readers and viewers had follow-up questions after I posted my review of the new 2023 BMW M2 in both video and print formats, which was anticipated given the extensive information I provided. Several of…