The battle in the luxury segment in the US is heating up even more as we’re getting closer to 2020. The crown is still over at BMW right now YTD, but things are definitely too close to call. For example, Lexus won the sales battle last month, beating both BMW and Mercedes-Benz in the process. The Japanese luxury car maker managed to do so for the second time this year, after beating its German rivals in July as well.
Continue Reading Below
BMW didn’t have a bad run but it just wasn’t good enough. The Bavarian manufacturer posted a 7.2 percent increase, selling 25,505 units in August. It managed to pass Mercedes-Benz in the process, the arch-rival from Stuttgart posting an incredible 22 percent surge in sales, adding up to 24,771 units sold last month. Nevertheless, Lexus went up by 4.6 percent and delivered a sturdy total of 29,931 units.
The biggest seller for Lexus was the revamped RX SUV, which accounted for over 30 percent of all sales. 11,700 RX models were sold in August alone while the UX did its part as well, the small crossover being preferred by 1,629 customers.
It’s the same story at the competition as well. BMW’s best seller was the X5, by a large number. The mid-size SUV posted an increase of 103 percent compared to the same month of last year, with 4,522 sales.
Year-to-date, BMW is still leading with 204,960 units delivered. That’s an increase of 2.9 percent overall. Mercedes-Benz is coming in second, with a total of 196,779 units so far, a decrease of 1.2 percent. Meanwhile, Lexus is up by 0.9 percent so far this year, with a grand total of 190,691 units.
As you can see, things are definitely heating up as we’re heading into winter time.