BMW Crushes Audi in U.S. Q1 2026 Sales as EV Strategy Falters
BMW pulls away as Audi’s EV slump and SUV gap widen the U.S. sales divide.
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BMW’s Best-Selling Car in Germany Just Had Its Strongest Quarter Yet
The compact SUV goes three-for-three in Germany, while the iX3 hints at an even stronger Q2.
BMW U.S. Sales Fall 3.9% in Q1 2026 as EV Numbers Slide
BMW sold 84,231 vehicles in the first quarter, outpacing the broader market despite a 50% drop in electrified vehicle sales and a steep decline in passenger cars.
How Lexus Nearly Broke BMW — and How BMW Fought Back
In the late 1980s and early ’90s, BMW faced one of its toughest challenges yet — a surging Lexus brand, a collapsing exchange rate, and stricter emissions rules. Here’s how BMW clawed its way back to dominance in the U.S. luxury market.
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The Three Biggest Threats BMW Faces in 2026
BMW enters 2026 facing major challenges — Chinese rivals, EV price wars, and trade tensions threaten its global dominance.
BMW Overtakes Mercedes as Germany’s Top Premium Car Brand in 2025
BMW has surpassed Mercedes-Benz in Germany’s premium car market—excluding commercial vehicles—for the first half of 2025. EV momentum and Neue Klasse could shift the balance long-term.
BMW vs Audi 2025 Sales: BMW Doubles Audi in U.S. Market
BMW leads 2025 U.S. luxury car sales with 178K units, more than double Audi’s 81K. See which models are winning—and where Audi is falling behind.
BMW’s Profit Plummets 61% Amid China Sales Slump and Major Recall
BMW’s third-quarter profit fell 61%, hit by weak China sales and a massive recall due to faulty brakes, marking its lowest profitability in four years.
Tesla Outsells BMW in North America: What Does That Say About EVs and Luxury?
In the U.S., Tesla outsold BMW by over 100,000 cars, which might indicate a shift in what premium buyers want.
BMW Sales In Q1 2022 Down By 7.3%, But Demand For M Cars Increased
The BMW brand delivered 519,796 vehicles in the first quarter of 2022 during which 39,055 M cars were shipped to customers.
BMW USA Sales Soar By 3.2% In Q1 2022, MINI Up By 9.4%
BMW and MINI are happy to report sales were up in the first quarter of the year compared to 2021, with both brands enjoying solid growth.
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