BMW Just Widened Its Lead Over Lexus – Here’s How Big the Gap Got
BMW's lead over Lexus grew to over 17,000 units by midyear, as Mercedes-Benz and Audi await Q2 sales reports.
BMW's lead over Lexus grew to over 17,000 units by midyear, as Mercedes-Benz and Audi await Q2 sales reports.
Light trucks and PHEVs drove the gain, while combined EV sales fell 18.1% ahead of the iX3 and i7 launch.
BMW holds the luxury sales lead, but Lexus's EVs are surging while BMW's plug-in products saw a decline.
BMW's SUV lineup offset a steep sedan slump, while Mercedes stayed quiet on sedans and EVs.
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BMW sold 84,231 vehicles in the first quarter, outpacing the broader market despite a 50% drop in electrified vehicle sales and a steep decline in passenger cars.
BMW won the 2025 US luxury sales race with 388,897 vehicles sold, beating Mercedes-Benz (343,200) by 85,697 units.
This is how each BMW model performed last year in the United States. Yes, the XM came dead last.
Third consecutive annual record masks a troubling Q4 slowdown and a 45.5% plunge in battery electric vehicle sales.
BMW posts strong growth across cars and SUVs, MINI surges 37.6% in U.S. sales.
BMW leads the U.S. premium car market in the first half of 2025 with 178,499 sales, outpacing Mercedes and Audi. Here’s what the latest numbers reveal about the top luxury brands.
The Z4 is still going strong in the United States but the star is the 2 Series, which rose by 79.2% in the second quarter of the year.