BMW Beat Lexus by 3,274 Cars Last Quarter — But the Race Is On
BMW holds the luxury sales lead, but Lexus's EVs are surging while BMW's plug-in products saw a decline.
BMW holds the luxury sales lead, but Lexus's EVs are surging while BMW's plug-in products saw a decline.
BMW delivered 496,050 cars through March, as demand fell in all regions except for Europe.
The compact SUV goes three-for-three in Germany, while the iX3 hints at an even stronger Q2.
BMW's SUV lineup offset a steep sedan slump, while Mercedes stayed quiet on sedans and EVs.
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BMW’s soon-to-be-replaced models are selling better than anyone expected.
A sales breakdown of every BMW sold in the United States in Q1 2026 shows the 8 Series posted a surprising increase compared to the same quarter last year.
BMW sold 84,231 vehicles in the first quarter, outpacing the broader market despite a 50% drop in electrified vehicle sales and a steep decline in passenger cars.
BMW Plant Spartanburg was the distant leader, with 412,799 vehicles manufactured last year.
The 3 Series/4 Series came out on top, followed by two pairs of crossovers: the X1/X2 and the X3/X4.
BMW opened 2026 with a solid January in Germany, with gains concentrated in a few key model lines. The X1 (U11) and X3 (G45) led registrations, while the iX1 topped BMW’s EV lineup and the Z4 (G29) posted unusually strong demand late in its lifecycle.
With an influx of fresh products, BMW USA is confident 2026 will be the fourth consecutive year of record sales.