The sales race in the premium segment is heating up as we’re getting closer to the end of 2019. The two German giants battling it …

BMW Happy Halloween: “This Halloween any car can dress up as its favorite superhero”. That’s the punchline used by the BMW USA Instagram account to …

The battle in the luxury segment in the US is heating up even more as we’re getting closer to 2020. The crown is still over …

It looks like rivalries no longer have a place in the automotive industry. The vast changes affecting the business and the rapid pace at which …

Lexus is doing rather well this year in the US, sales growing steadily since January, the Japanese brand ever overtaking the current year-to-date leader in …

Every year, the people over at Kantar Millward Brown put together their BrandZ Top 100 Most Valuable Global Brands list, including the biggest companies from …

In the business world, rivalry is often associated with respect, and when it comes to that, the German automakers have proven to be good sports …

How far will the cooperations between BMW and Daimler go in the future? According to a report by the Süddeutsche Zeitung, discussions are currently taking …

As 2018 drew to a close, manufacturers were able to add up the figures and tell the world how they did in the past year. …

The world is changing and along with it the way businesses work. Enemies are becoming friends and old rivals are now joining forces to make …