It’s not often that BMW and Mercedes-Benz partner up for anything. The two brands have been rivals for almost a century and, though they both respect each other, they’re constantly trying to one-up each other….
Selling cars online is not a new thing but it has been more of a niche offering so far, with few adopters going for it. Most people still prefer to walk into a dealership and…
The sales race in the premium segment is heating up as we’re getting closer to the end of 2019. The two German giants battling it out for the crown in this segment are now even…
BMW Happy Halloween: “This Halloween any car can dress up as its favorite superhero”. That’s the punchline used by the BMW USA Instagram account to cheekily troll their old-time rival – Mercedes-Benz. On the eve…
It looks like rivalries no longer have a place in the automotive industry. The vast changes affecting the business and the rapid pace at which new technology is being demanded by the market is forcing…
Lexus is doing rather well this year in the US, sales growing steadily since January, the Japanese brand ever overtaking the current year-to-date leader in July. BMW may still hold the title for the most…
Every year, the people over at Kantar Millward Brown put together their BrandZ Top 100 Most Valuable Global Brands list, including the biggest companies from every possible field. Brands from the automotive realm are, of…
In the business world, rivalry is often associated with respect, and when it comes to that, the German automakers have proven to be good sports over the years. To bid farewell to Mercedes-Benz CEO Dieter…
How far will the cooperations between BMW and Daimler go in the future? According to a report by the Süddeutsche Zeitung, discussions are currently taking place between the two car manufacturers in regards to joint…
As 2018 drew to a close, manufacturers were able to add up the figures and tell the world how they did in the past year. BMW announced that it recorded a slight increase in sales…
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