These days, the BMW Next Gen event is taking place in Munich, as a sort of auto show replacement, if you will. BMW decided to host the show on home ground, at their HQ, where the company can unveil their latest projects with everyone’s ears fully perked. This is, therefore, the perfect place for big announcements and, apart from concept cars, BMW officials also talked about the future of the brand which, understandably, seems to be electrified.
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BMW set out ambitious goals a couple of years back, when their ACES strategy was unveiled. Back then, the plan was to offer 25 electrified models by 2025, not just to cut CO2 emissions but also to keep up with the competition. Well, the CEO of the company, Mr. Harald Kruger, made a rather interesting announcement today, claiming that goal will be achieve two years ahead of schedule, in 2023.
“We will offer 25 electrified vehicles already in 2023 – two years earlier than originally planned. We expect to see a steep growth curve towards 2025: Sales of our electrified vehicles should increase by an average of 30 percent every year,” said Harald Krüger, Chairman of the Board of Management of BMW AG, in Munich today. Furthermore, thanks to consistent investments in a flexible architecture for fully-electric, plug-in hybrid and combustion engine drive trains, sales of electrified cars will double in 2021 compared to 2019, which is a pretty ambitious claim.
The company also announced that out of the 25 electrified models that will be available for purchase in 2023, more than half will be fully electric. That’s a big increase, considering right now BMW only has one fully electric car on sale, the BMW i3. That means we’ll see at least 12 more EVs being launched in the next 3 years, starting with the BMW iX3.
They are a little behind the competition at the moment. Namely Audi and Porsche. Panamera hybrid now, Taycan 2019 Q4 and etron GT 2022 Q1.
A hybrid 8 GC will do sales the worldof good.
How are they behind the competition? BMW has had i3/i8 on the market since 2013, they’ve got plenty PHEVs for years now…?
Those are not cars I would even think about buying. I am talking about replacing my M6 Gran Coupé. Sorry I should have been more precise. BMW are worried about Porsche and Audi on this front – I have that from the inside. It is true that BMW has become more of a generalist these last few years selling more Series 1 116ds and 316ds than ever. But my interest in cars is the high end. The fact that the 8 GC is not hybrid eliminates it for me. €21K euros in tax to the French government. That kills it in this market.
Newsflash! Your M6 is not electric. You’re not inside, you’re on a keyboard. BMW have produced more electric than Porsche/Audi combined (who are VAG, by the way, eGolf). Generalist is actually called full range expanding manufacturer.
What? Is it so hard to understand?
My next car is hybrid to avoid paying €21K in tax. BMW has no offering for me apart from an i8 which is too small for me.
Hybrid?! Here in Canada BMW sell the largest phleet of PHEV, what can’t u understand?
Why there is no news of a hybrid Series 8.
Can anyone have a guess at what the 25 models will be? I presume it will contain MINI BEV & MINI Countryman PHEV….
Much of their range is already electric.
true, but not 25 of them.
i3, i8, MINI BEV, MINI Countryman PHEV, 225xe, 330e, 530e, 745e, X3 30e
That’s only 9!
Read the headline again.
I did – my question is what will the other 16 models be?
More than half of the 25 cars being fully electric is great news, especially since a lot of 3-series sales were lost to the Tesla Model 3. I have high hopes for the electric 4-series / i4 to be one of the main go-to EVs in BMW’s future lineup. I don’t like the Model 3 design much and an i4 sooner than later would do this well for those who don’t like Tesla’s design, and want a more traditional manufacturer like BMW. Also, if “Lucy” is anything to speak of (the 3-motor, 5-series electric test vehicle with >700HP and 850 lbft torque) and we get this in production, the Model S will also finally get an equivalent BMW BEV competitor. Should be a fun 4 years to see what happens.