The 8 Series is getting ready to be delivered to excited prospective owners around the world. That means BMW will now be ramping up its marketing efforts for the new model and it will most likely begin with TV commercials. One of them was just published on the BMW USA Youtube channel and focuses on the 8 Series. Being just 15 seconds long, they had to be concise and get straight to the point, which is exactly what we’re dealing with here.
Continue Reading Below
Revived after 20 years, the 8 Series is expected to take the fight home to the Mercedes-Benz S-Class Coupe. The new 8er is, however, supposed to be just as luxurious and good-looking while offering superior driving dynamics. That remains to be seen but the initial thoughts on the car, especially the M Performance model, M850i xDrive, seem to say exactly what the engineers have striven for. Furthermore, with this accent on driving dynamics, BMW can once again go back to its motto: the Ultimate Driving Machine.
The 8 is also going to spawn a couple of M models. As a matter of fact, next year we’ll get to see a lot of M products being launched. From the M8 Coupe to the M8 Convertible and M8 Gran Coupe, the 8 Series range will expand considerably. That’s before you take into account all the other M cars to arrive in the world by then, like the X3 M, X4 M and a couple more. That said, you might want to hold off spending your money on an M850i until the M8 comes out.
The rest of the range is also promoted in a 30-second ad which will be run on US TV stations. In the longer version we get to see the new X3 in action alongside the 4 Series Convertible, BMW X2 and the 8 Series, of course. You can check them both out, below.