If there is one recent BMW concept that can be labeled as controversial, then that title has to go to the BMW Concept X7 iPerformance. The big and bold SUV is a preview of the 2019 production series X7 which is BMW’s response to the ever growing luxury SUV market, and it was introduced in a key market – Los Angeles.

The BMW X7 will be the flagship luxury SUV in the Bavarian lineup and it will contend with cars like the Mercedes-Benz GLS-Class and even the Range Rover Autobiography. And to do that, it not only needs lots of space, but also a massive look.

The exterior is big, bold and brash, with sharp lines and massive features. Its Kidney Grilles are simply massive, flanked by wide, yet narrow, LED headlights. It’s tall and the height is emphasized by the very sleek headlights. The laser lights have “X” designs, and this is the first BMW X model with perfectly round wheel arches.

Inside the BMW X7 Concept, you’ll notice many features that are reminiscent of the BMW 8 Series Concept’s cabin. The futuristic steering wheel, iDrive controller, glass shift lever and fully digital gauge cluster all look either plucked straight from the 8 Series Concept or at least inspired by it. Whereas the exterior of the X7 Concept is all about being sophisticated, yet imposing, the interior is all about high-tech minimalism.

While BMW has yet to release full details of the X7’s powertrain other than it will feature a TwinPower turbo petrol engine allied with its eDrive technology, but we can assume this will be the 740e’s 2-liter set up with a combined output of 322 hp and the ability to travel up to around 20 miles on electric power alone. There is no doubt that other engines will be available including the 3-liter diesel and the company’s 4.4-liter twin-turbo V8.

BMW will produce the X7 in Spartanburg starting in late 2018.