Video: BMW Head of Design Explains the BMW X7 Design and Huge Kidney Grille

BMW X7 | November 30th, 2017 by 6
BMW X7 iPerformance 27 830x553

One of the things almost everyone agreed on when it came to the design of the BMW X7 Concept was the fact that the kidney grilles …

One of the things almost everyone agreed on when it came to the design of the BMW X7 Concept was the fact that the kidney grilles were simply way too big. That’s a feature that was criticized by many bystanders, but BMW is standing by its concept. In a new video published on BMW’s Youtube account, the VP of BMW Design, Mr. Adrian van Hooydonk explains the details of the car, so you can get an idea of what the series produced model might look like.

The X7 is bound to be an important model for BMW. With the SUV craze taking over the world one step at a time, all brand and enhancing their efforts to built all sorts of high-riding models. That said, the X7 is to be perceived as a taller, roomier 7 Series. That’s exactly what van Hooydonk says in the video below, drawing a parallel between the luxury of the 7er and the roominess you’ll find inside the X7.

BMW X7 iPerformance 15 830x553

With room for up to 7 people, the largest SUV BMW ever made will be tall and wide. Therefore, offering the best proportions might make or break the car once it comes out. Considering its size, the kidney grilles up front had to be large enough to keep up with the rest of the car’s body. Going too small would’ve altered the geometry of the front end. It’s the same story round the back where the thin, wide taillights help emphasize the car’s width.

The production version of the X7 iPerformance is getting closer to launch as we speak. The car will be hitting markets worldwide in 2018 and will write a new chapter in BMW’s history and its plant in Spartanburg, which will become the largest in the BMW Group portfolio once its new wing starts manufacturing. The X7 will be using the CLAR platform and the upcoming X5 and X6 models will follow suit once they enter production next year as well.

6 responses to “Video: BMW Head of Design Explains the BMW X7 Design and Huge Kidney Grille”

  1. Bongjaya says:

    No more lies. Just say it. This is designed targeting for chinese market, chinese people’s taste.

  2. Arunabh says:

    Why so much of circumlocution needed when most of us understand that this car is sharing its underpinnings with RR Cullinan and thats why that grille is there.

    I think this has become a sort of trend with BMW. When they know they have messed it up, they come out with explanations that why they did so. They did the same by releasing a dedicated video (something they never did before) to explain how current G30 is different from F10 as most of the people were not able to see the difference in the first glimpse. Needless to say, there were subtle differences and the F10 was a far better execution overall (at least, in terms of exterior).

  3. jason bourne says:

    If there’s any justice, the head of design should be explaining the X7 design from a prison cell… Or a padded room.

  4. DM says:

    The giant nostrils are… comical at best. It’s not simply the disproportionate size that’s laughable, but the shape. The atrocity is further compounded by the squinty eyes and sad frown.

  5. Me says:

    Relax people. It’s a full-size SUV. This is how they are styled.

  6. Me says:

    Relax people. Giant everything is just how full-size SUVs are styled. You don’t like it because you’re not used to BMW making one. I’m not a fan myself but I don’t think it’s ugly. The styling works because it’s a large SUV.

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