Earlier this year BMW surprised us with a car that comes as close as possible to a true M7, the BMW M760Li xDrive model. The name suggests as clear as day that this is an M Performance version of the 7 Series, a first for the 7 Series model range. And while some scoffed at it initially, there’s nothing funny about the numbers it claims on paper and on the road.

Therefore, the new flagship model deserves an explanatory video and today’s the day we get to see it. First of all, we need to point out that this M Performance Automobile is not special just because of its V12 engine but also because it’s the only one that can be had without the M Sport package. That’s right, for the 7 Series an exception has been made.

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Customers can have their pick out of what are basically two different models, powered by the same engine. Even the names differ. Go for the one with the M Sport package and you’ll be buying a BMW M760Li xDrive model (M760i for US customers, where the 7 Series only comes in long wheelbase guise). In this design package you’ll find traditional M Performance styling cues, such as the Ferric Grey accents up front, on top of the air intakes.

If you want a more stylish and less brutish appearance, you can go for the BMW M760Li xDrive Model V12 Excellence. The special M760Li is a stealthier choice, despite its extravagant calling card. Either way, you get a 610 HP 6.6-liter turbocharged V12 engine under the hood that allows the all-wheel drive limousine to reach 100 km/h (62 mph) in just 3.7 seconds, going up to a top speed of 305 km/h (189 mph) that’s electronically governed. There’s a lot more going for these two models though and the video below explains it all, in detail.